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Laci Davis, President of The Grit Game, discusses her role as a manufacturer rep firm in the pool industry and the unique approach they take. The Grit Game represents multiple manufacturers and focuses on empowering potential within the industry. They differentiate themselves by having a limited line card, allowing reps to have in-depth knowledge of each product line. They also operate on a national level, streamlining communication and making it easier for manufacturers to work with them. Additionally, The Grit Game offers marketing services, helping businesses in the pool industry improve their online presence and reputation. In this conversation, Laci Davis discusses the importance of search engine optimization (SEO) and how it can help businesses improve their online visibility. She emphasizes the significance of including location keywords in online content to attract local customers. Laci also provides tips for creating engaging social media videos and highlights the three E's of social media: education, entertainment, and emotion. She discusses emerging trends in the pool industry, such as the need for modern and authentic marketing strategies. Laci advises aspiring entrepreneurs to be prepared for the challenges of starting a business and emphasizes the importance of adding value to customers and employees. Lastly, she encourages pool professionals to reach out to manufacturer reps to learn about new products and take advantage of special deals.

keywords

pool industry, manufacturer rep firm, empowering potential, limited line card, national rep firm, marketing services, online presence, reputation management, SEO, search engine optimization, SEO, online visibility, location keywords, social media videos, three E's of social media, emerging trends, marketing strategies, entrepreneurship, adding value, manufacturer reps

takeaways

• The Grit Game is a manufacturer rep firm in the pool industry that represents multiple manufacturers and focuses on empowering potential within the industry.
• They differentiate themselves by having a limited line card, allowing reps to have in-depth knowledge of each product line.
• The Grit Game operates on a national level, streamlining communication and making it easier for manufacturers to work with them.

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