Are you using LinkedIn to its full potential?

Many of us have a profile that we set up ages ago that just details our work history. But you can actually use LinkedIn as a business owner as another arrow in your quiver of social media platforms to reach a wider audience.

In this episode, I’m chatting with the award-winning Kylie Chown, founder of My Digital Brand. Kylie is a LinkedIn strategist and social media trainer who was awarded Best Use of LinkedIn from the Social Media Marketing Institute, Mentor of the Year and Australia’s first Certified Social Media Crisis Advisor along with many other spectacular achievements.

I worked with Kylie to set up my own LinkedIn profile and she helped me understand how to grow my audience and business using this remarkable platform.

Kylie is listing her top tips and steps to set up a profile that stands out, generates sales, grows your audience and is SEO friendly. I’m so grateful to have her on the show today to share all her expertise with you!

LINKS:

Book mentioned: Ctrl Alt Delete - 9781455523313 - Dymocks

Connect with Kylie: 

LinkedIn: https://www.linkedin.com/in/kylie-chown-training-brisbane/ 

https://www.linkedin.com/in/brisbane-business-coach/ 

Website: https://www.kyliechown.com.au/ 

Connect With Me:

• Plan with Purpose Workbook | Kristy Robinson
• Join me for a Business Strategy Workshop
• Join my 1:1 Business Accelerator Program
• www.kristyrobinson.com.au
• https://www.instagram.com/kristyrobinson_consulting

This is a super quick, bite sized episode. 

I had a "moment" last week when I was getting hard up on myself about not being further along in 2022. This year's thrown some curve balls that's affected deliverables in my own business / a big project. 

I wanted to share my experience, in case you're going through something similar. This episode includes some self coaching questions I used to help put everything back into perspective.

There are many reasons why we overcomplicate our work and create so much busy work in our business. Often we’re trying to validate our prices, have let it pile on over time or are just too busy to take a step back and analyse our workflow.

Wouldn’t it be wonderful if you created space to become more present for yourself and your loved ones? You can enjoy your business more when you have space to just focus on what matters and aren’t running around with complicated systems and unnecessary tasks.

In this episode, I’m exploring 3 ways you can simplify your business to create a greater impact. I’m a big fan of uncomplicating problems and making everything as simple and streamlined as possible. I’m no different in my business and have designed it so I’m only working 25 hours per week.

By following these methods and action plans, you’ll have the scaffolding to structure your business in a way that creates space and time to focus on the aspects that matter the most.

This is the episode for you if you find yourself stuck in busy work and want to take back your time and energy.

Check it out.

LINKS:

Book mentioned: 

• The One Thing, The Surprisingly Simple Truth Behind Extraordinary Results by Gary Keller 

Previous episode mentioned: 

• 5 things to upgrade in the growth stage of your business 
• Why you need a plan in your business

Listener shoutout - Kylie from Sierra Rose Creative

• Instagram: @sierrarose_creative
• Website: Sierra Rose Creative

Connect With Me:

• Plan with Purpose Workbook | Kristy Robinson
• Join me for a Business Strategy Workshop
• Join my 1:1 Business Accelerator Program
• www.kristyrobinson.com.au
• https://www.instagram.com/kristyrobinson_consulting

How many times have you stared into your wardrobe and had no clue what to wear? 

It can be a minefield trying to work out what style will market us as business owners whilst making us feel confident, comfortable and unique. 

In today’s episode, I’m chatting with Kerrie Carucci, one of Australia’s leading fashion stylists. Her breadth of work spans across personal and editorial styling, creative directing, content creation, hosting masterclasses online and locally, and has recently launched her online styling platform ‘Your Pocket Stylist’. 

Kerrie shares the importance of creating an initial impact that connects with your clients. Recent studies have shown that it now only takes people 1/10th of a second to make a first impression. Kerrie walks us through how to create our own unique personal style as a business owner and how it should reflect us as individuals.  

Your Pocket Stylist guides you to make great online purchasing decisions for your body shape and lifestyle and takes away any guesswork. It’s an amazing tool to have in your toolkit to ensure you feel amazing and confident in your clothes every day. 

Kerrie is passionate about helping her clients align their visual representation with their personal and professional goals. She shares her biggest business lessons and the benefits of working with a business coach that have helped her to grow. 

I know you’re going to get tons of value from this conversation. Enjoy!

LINKS:

Connect with Kerrie: 

• Your Pocket Stylist: https://yourpocketstylist.kerriecarucci.com.au/ 
• Website: https://www.kerriecarucci.com.au/ 
• Instagram: @kerriecarucci_stylist
• Facebook: @kerriecaruccistylist
• LinkedIn: https://au.linkedin.com/in/kerrie-carucci 

Connect With Me:

• Plan with Purpose Workbook | Kristy Robinson
• Join me for a Business Strategy Workshop
• Join my 1:1 Business Accelerator Program
• www.kristyrobinson.com.au
• https://www.instagram.com/kristyrobinson_consulting

It’s my birthday! I thought this was a great opportunity to have a relaxed conversation with you on the lessons that have made such a tremendous impact on my life. 

In this episode, I’m chatting about 13 significant lessons I’ve learned that apply to both my personal and professional development. I’m very excited to be sharing these insights and experiences with you in the hope that you can take value out of my story. 

I feel truly privileged and grateful to be turning 43 and have this chance to reflect on how I’ve changed over my 20s, 30s and now into my 40s. I would love to encourage you to look back on your past self with kindness and understanding. That person has made you who you are today. 

But you know what’s also exciting? In the future, you’ll look back on your present self and thank them for all the hard work they’re putting in now. So take the time to consider, what can you do right now that your future self will absolutely applaud you for? 

Now go for it. 

LINKS:

Resources mentioned: 

• Book: Emotional Intelligence by Daniel Goleman
• Previous podcast mentioned: Is a fear of failure holding you back from growing your business?
• Previous podcast mentioned: 3 things that transformed my business (and results)
• Previous podcast mentioned: Is overworking hurting you and your business?

Connect With Me:

• Plan with Purpose Workbook | Kristy Robinson
• Join me for a Business Strategy Workshop
• Join my 1:1 Business Accelerator Program
• www.kristyrobinson.com.au
• https://www.instagram.com/kristyrobinson_consulting

We hear so much about sales and lead acquisition in the online space but a topic that often doesn’t make it into the conversation is the importance of the client experience. 

My guest today is Hannah Nieves, a marketing and business growth expert based out of New York. She supports high-powered entrepreneurs to build iconic brands through her signature trio of marketing, branding and PR. We talk today about providing an exceptional client experience and how this also feeds into your marketing, business strategy and PR.

In this episode, Hannah and I discuss the hidden cost of not investing your time and energy into understanding your client experience. We talk about the power of human to human connection, supporting your client in genuine ways, and how you can still offer a premium service using automation.

Hannah talks about what she calls ‘sensory branding’ and how she looks at the entire customer to create an exceptional experience for her clients. She shares her insights into ways to improve the customer experience by taking every opportunity to gain feedback, particularly at the midpoint and post offboarding points of their journey.

If you feel like you haven’t quite got your customer experience nailed, this is the episode for you. Check it out.

LINKS:

• Instagram:https://www.instagram.com/hannahmnieves/
• Website:https://hannahnieves.co/
• Facebook Page: https://www.facebook.com/hannahmnieves/

Connect With Me:

• Plan with Purpose Workbook | Kristy Robinson
• Join me for a Business Strategy Workshop
• Join my 1:1 Business Accelerator Program
• www.kristyrobinson.com.au
• https://www.instagram.com/kristyrobinson_consulting

Happy new year! I’ve always loved new beginnings. It’s so exciting to think about the possibilities of what’s to come. 

The beginning of the year is naturally a time when we gear our thinking toward what we want the rest of the year to look like. My aim for this episode is to provide a starting point for you to set the path for success in your business this year.

In this episode, I share 7 steps to success to help you move through your year with intention and focus. I talk about the importance of planning and goal setting and why this needs to be done throughout the year, not just at the start. 

I share my thoughts on taking focused action, setting boundaries, being aware of the key drivers in your business, and why it’s so important to understand your business model.  I also discuss the value of investing in your business and prioritising joy.

After listening to this episode, jump into your calendar and set aside some time to take action on these success steps.  

What could you put into play this year?

Where do you want to take your business in 2022?

LINKS:

Previous episodes mentioned:

• https://www.kristyrobinson.com.au/08
• https://www.kristyrobinson.com.au/10
• https://www.kristyrobinson.com.au/12

Connect With Me:

• Plan with Purpose Workbook | Kristy Robinson
• Join me for a Business Strategy Workshop
• Join my 1:1 Business Accelerator Program
• www.kristyrobinson.com.au
• https://www.instagram.com/kristyrobinson_consulting

We've reached the final episode of the year! This is the perfect time to wrap up 2021 with a reflection on your business, accomplishments, weaknesses, emotions, health and goals. 

In this episode, I use my free workbook ‘The Plan with Purpose Workbook’ to guide you through a business review to enable a thorough reflection and understanding of your experiences and feelings this year. 

I’ll ask you 10 questions to help stimulate your thinking and lead you through where you felt your business succeeded, where it may have faltered, lessons you have learned and many more significant areas. Reflection informs your future goals and actions so if you want to become more intentional about your time and what you aim to accomplish in 2022, this is the perfect episode for you.  

Finally, I wanted to thank you so much for investing your time and joining me this year. I have loved bringing you this show and I look forward to returning on the 4th of January 2022. 

Have a wonderful break! 

LINKS:

Connect With Me:

• Plan with Purpose Workbook | Kristy Robinson
• Join my 1:1 Business Accelerator Program
• www.kristyrobinson.com.au
• https://www.instagram.com/kristyrobinson_consulting

Does SEO confuse and terrify you? 

Are you reading post after post trying to understand SEO and are still confused? 

This episode is for you! I’m chatting with the amazing and all-knowing SEO oracle Kristen Lowrey. Kristen is an expert SEO copywriter and strategist based in Brisbane, Australia. 

SEO is the only organic strategy to reach people without paid marketing. Google loves to share websites and businesses that are amazing at what they do. Through an effective SEO strategy, Google will list these websites at the top of their ranking. Everyone trusts the almighty Google! 

Kristen helped me get to page one for my own keyword search! She describes exactly how SEO works for your business and provides an absolutely amazing list of her top 3 tips to DIY and improve your SEO immediately. 

80% of people are researching online before they make any out-of-the-ordinary purchases. It is absolutely vital that you have a presence and show up in their searches. A very effective SEO strategy results in increased warm leads, clients and revenue. 

By outsourcing your SEO and copywriting to a freelancer like Kristen, you’ll find your sales soaring while having much more time to focus on the other aspects of your business. I highly recommend Kristen and am very grateful to have her on the show today to share with you her experience and expertise.

LINKS:

Connect with Kristen: 

• Website: https://kmlowrey.com/ 
• Instagram: @kristenlowreywrites
• Facebook: @kristenlowreywrites

Connect With Me:

• Join my 1:1 Business Accelerator Program
• www.kristyrobinson.com.au
• https://www.instagram.com/kristyrobinson_consulting

When you’re running your own business it can feel very difficult to switch off and take a holiday. There are always more emails to be answered and tasks on your to-do list just begging to be done. BUT you can’t pour from an empty cup. You need to take time to rest and have a break and this is the perfect time of year to do it! 

Most people (including your clients) will also be taking breaks around Christmas and the New Year so the impact on your business will be much less than if you took a break at any other part of the year. 

In this episode, I’ll be sharing the simple and effective method I use to manage my time throughout the holiday season whilst ensuring I maintain momentum in my business. 

This method is so practical and easy that I’ve been following it for years and it hasn’t let me down yet. I can plan my workload around my holidays and still have quality time with my children and family. 

If you can’t afford to take the full 6 weeks out of your business, this structuring will help you to make the most of this season and allow you to maintain momentum in your business. 

Don’t forget, you need energy and stamina to accomplish your goals in 2022. Take advantage of this time of year to refill your cup so when you return full time, you’ll be full of excitement, passion, inspiration, and motivation. 

Enjoy! 

LINKS:

Connect with Richard from October Blue Ltd: 

• Website: Outsourcing Accounting Services Small Business | October Blue Limited | Tauranga
• Instagram: @octoberbluelimited
• Facebook: @octoberbluelimited

Connect With Me:

• Join my 1:1 Business Accelerator Program
• www.kristyrobinson.com.au
• https://www.instagram.com/kristyrobinson_consulting