<p>We get the story behind Carvertise, which strikes deals with drivers of rideshare cars for vehicle ads. The firm is on track to reach $20 million in ad sales and works with brands ranging from Netflix to DoorDash, while leveraging a network of some 550,000 registered drivers. Co-founder Greg Star reveals the secrets behind car ads that pop and explains what makes for a successful entrepreneur. </p>

We get the story behind Carvertise, which strikes deals with drivers of rideshare cars for vehicle ads. The firm is on track to reach $20 million in ad sales and works with brands ranging from Netflix to DoorDash, while leveraging a network of some 550,000 registered drivers. Co-founder Greg Star reveals the secrets behind car ads that pop and explains what makes for a successful entrepreneur.

Running ads on cars

Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond.

Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work.

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Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work. Subscribe to sharpen your judgment and spot what matters early.

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