Highlights:

• Intro to community surrounding BBQGuys (2:46)
• How private equity actually attracted Russ to the company (5:01)
• How BBQGuys are getting employee buy-in (7:10)
• How BBQGuys found gaps in the market for their own brand (10:45)
• Creating a professional customer base (12:43)
• Defining the addressable market (15:30)
• Creating a content platform (17:33)
• How investors should read into acquisition costs (19:51)
• Why Russ is excited about getting acquired by a SPAC, Velocity Acquisition Group (22:24)
• Insight into senior team of the company (25:47)

Links:

ICR Twitter

ICR LinkedIn

ICR Website

Russ Wheeler LinkedIn

Russ Wheeler Twitter

BBQGuys Website

BBQGuys LinkedIn

BBQGuys Twitter

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