What does it take to bring authentic Korean traditional food to a global audience through e-commerce?

David Polinchock chats with Ryan Kim, founder of Kim'C Market, a Korean food import business, to explore how personal experience sparked a mission to deliver healthier, artisanal products directly from Korean farmers.

⏱ Timestamps:

[00:00] Ryan’s personal story: loss and health awakening

[02:30] Starting an e-commerce brand with no prior experience

[05:00] Sourcing authentic ingredients: visiting farmers in Korea

[08:00] Educating customers on fermentation and product quality

[11:00] Navigating marketing and growing a diverse customer base

[14:00] The power of authenticity and direct relationships

[17:00] Lessons learned and future plans for expansion

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