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Alberto Brandolini joins the podcast as a sparring partner in our exploration of one of the most “burning” issues in our research: the intrinsic links between language, software, and organizational design. We explore the role of domain-driven design and, more generally, the role of visualization and context mapping in the process we call "ontological convergence"—how we agree on standards, converge on using common models, and build common tools, protocols, and infrastructures.
Alberto, EventStorming creator, Domain-Driven Design (DDD) legend, and unconventional entrepreneur, is also famous for the Bullshit Asymmetry Principle, aka Brandolini’s law. He proudly runs Avanscoperta, a hub for inventing, promoting, and spreading new ideas around software development. Alberto is also a frequent speaker at conferences and events and an international trainer with more than ten years of experience.
During the chat, we explore the ways software drives the adoption of common models and languages, and how the boundaries between technology and business, between one team and another, and even between organizations themselves, are blurring. Alberto observes that the more distributed an organization is, the more having clean, well-visualized “bounded contexts” becomes a key factor in effectiveness and success. Defining components and modules reduces the need to collectively agree on everything—a heavily underestimated cost of organizing.
Remember that you can always find transcripts and key highlights of the episode on our website: https://boundaryless.io/podcast/alberto-brandolini
Key Highlights
Topics (Chapters)
To find out more about Alberto’s work:
Other references and mentions:
Alberto’s suggested breadcrumbs (things listeners should check out):
Recorded on 09 January 2023.
Get in touch with Boundaryless:
By Boundaryless SRL4
66 ratings
Alberto Brandolini joins the podcast as a sparring partner in our exploration of one of the most “burning” issues in our research: the intrinsic links between language, software, and organizational design. We explore the role of domain-driven design and, more generally, the role of visualization and context mapping in the process we call "ontological convergence"—how we agree on standards, converge on using common models, and build common tools, protocols, and infrastructures.
Alberto, EventStorming creator, Domain-Driven Design (DDD) legend, and unconventional entrepreneur, is also famous for the Bullshit Asymmetry Principle, aka Brandolini’s law. He proudly runs Avanscoperta, a hub for inventing, promoting, and spreading new ideas around software development. Alberto is also a frequent speaker at conferences and events and an international trainer with more than ten years of experience.
During the chat, we explore the ways software drives the adoption of common models and languages, and how the boundaries between technology and business, between one team and another, and even between organizations themselves, are blurring. Alberto observes that the more distributed an organization is, the more having clean, well-visualized “bounded contexts” becomes a key factor in effectiveness and success. Defining components and modules reduces the need to collectively agree on everything—a heavily underestimated cost of organizing.
Remember that you can always find transcripts and key highlights of the episode on our website: https://boundaryless.io/podcast/alberto-brandolini
Key Highlights
Topics (Chapters)
To find out more about Alberto’s work:
Other references and mentions:
Alberto’s suggested breadcrumbs (things listeners should check out):
Recorded on 09 January 2023.
Get in touch with Boundaryless:

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