That's What I Call Marketing

S1. Ep6: Emer McCarthy "It’s Not Luck, It’s Insights"


Listen Later

Never one to shy away from controversy, Paddy Power over the years has delivered some of the most memorable PR stunts and ad campaigns in the business. This week, Conor is joined by Emer McCarthy, Head of Brand at Paddy Power. Emer delves into the key processes behind brand building and the importance of investing in relationships with her agencies, and shares some great personal anecdotes along the way too.

Hosted on Acast. See acast.com/privacy for more information.

...more
View all episodesView all episodes
Download on the App Store

That's What I Call MarketingBy Conor Byrne

  • 5
  • 5
  • 5
  • 5
  • 5

5

3 ratings


More shows like That's What I Call Marketing

View all
Callan's Kicks by RTÉ

Callan's Kicks

61 Listeners

Inside Marketing by dentsu & Irish Times Media Solutions

Inside Marketing

1 Listeners

Uncensored CMO by Jon Evans

Uncensored CMO

35 Listeners

On Strategy Showcase by Fergus O’Carroll

On Strategy Showcase

43 Listeners

Crime World by Sunday World

Crime World

253 Listeners

The WARC Podcast by WARC

The WARC Podcast

10 Listeners

In The News by The Irish Times

In The News

41 Listeners

The Indo Daily by Irish Independent

The Indo Daily

120 Listeners

The Group Chat by Virgin Media News

The Group Chat

6 Listeners

The News Agents by Global

The News Agents

974 Listeners

The News Agents - USA by Global

The News Agents - USA

405 Listeners

Path to Power by Matt Cooper & Ivan Yates

Path to Power

28 Listeners

Stick to Football by The Overlap

Stick to Football

329 Listeners

The Rest Is Entertainment by Goalhanger

The Rest Is Entertainment

805 Listeners

Unsolved - An Indo Daily Series by Irish Independent

Unsolved - An Indo Daily Series

3 Listeners