Conor is joined by Paul Feldwick, author of two books, The Anatomy of Humbug and Why Does the Peddler Sing? He is a leading strategy thinker and formerly head of account planning at legendary advertising agency, BMP. In this episode, Paul delves into his distinguished career in advertising, working on some of Britain’s most famous advertising campaigns including Rowan Atkinson for Barclaycard and the Sugar Puffs Honey Monster, and his firm belief that entertainment is the key to creating distinctive ads that stand out from your competitors.

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