Innovating Leadership: Co-Creating Our Future

S10-Ep31: Four Key Lessons on Trust & Safety from Amazon’s Head of Family Trust


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Guest: Catherine Teitelbaum, Head of Family Trust at Amazon

Your current skills can take you to surprising places. That’s the backstory for Amazon’s Head of Family Trust, Catherine Teitelbaum. It could be your story, too!

Catherine started as a classroom teacher; she’s now a tech leader. And, as she tells host Maureen Metcalf, it was a natural progression…but one she never foresaw. In this episode, she shares her journey, how those skills were perfect as online companies realized they needed trust and safety programs to maintain safe spaces online for kids and families, and the lessons learned as she ascended the leadership ladder.

Here's what Catherine and Maureen cover:

  1. Why authenticity might just be the most important quality any leader can have;
  • The key lessons for trust and safety, both for online users and for your own team; and
  • How trust is a vital bridge between company and customer, and between leader and team.
  • Other episodes you'll enjoy:

    • Shifting from Trusting Institutions to Trusting People with Daniele Henkel, Knight of the Order of Merit
  • To Err Is to Innovate with Beryl Tomay, Last Mile Delivery Services lead at Amazon
  • Digital Body Language: How to Build Trust and Connection with Erica Dhawan, author
  • For daily wisdom from our guests, be sure to follow us on LinkedIn. We’re onTikTok, Threads, and Twitter, too!

     

    RESOURCES:  

    Our host Maureen Metcalf posts a newsletter every week on LinkedIn. You can subscribe here

     

    Maureen’s latest book is Innovative Leadership & Followership in the Age of AI. You’ll find details about it at https://bit.ly/LeaderInAI, or check out the Kindle version at https://amzn.to/44buVz8. The audiobook version is now available at  https://amzn.to/4dTCleZ.

     

    Her other 10 books are available on Amazon here

     

    Books we’re reading for fun or personal development right now include:

    • Covert Cows and Chick-fil-A by Steve Robinson; it’s available in hardback at https://amzn.to/460LnmQ, on Kindle at https://amzn.to/3RVXhZs, and as an audiobook at https://amzn.to/3xPjBgn.
  • The War of Art by Steven Pressfield. Paperback = https://amzn.to/3VEl7cU, Kindle = https://amzn.to/45JGm1L, and audiobook = https://amzn.to/3RPhC2y
  • Everyday Ubuntu: Living Better Together, the African Way by Mungi Ngomane. Hardback (https://amzn.to/48Doh6j) and audiobook (https://amzn.to/48YCRF4)
  • Nerve: Lessons on Leadership from Two Women Who Went First by Martha Piper & Indira Samarasekera. Paperback (https://amzn.to/3tOtzg4) and audiobook (https://amzn.to/41OYdT5)
  • NOTE: As an Amazon partner, we may make a small commission from books you buy through these links.

     

    -----------------------  

    OUR PODCAST TEAM:  

    Host & Executive Producer: Maureen Metcalf

    Editor & Executive Producer: Dan Mushalko

    Video & Graphics Editor: Devon Mushalko

    Ensuring Our Team Is Safe & Trustworthy: Jenna Reik

    Theme Music by Pavel Bekirov from Pixabay.

    CONNECT WITH US: 

    YouTube: @InnovatingLeadership 

    Threads: @innovativeleaders

    X/Twitter/Whatever New Name It Has This Week: @IL_Institute 

    LinkedIn: https://bit.ly/ILI-LinkedIn2 

    Instagram: @innovativeleader 

    TikTok: @innovativeleadership

    Website: InnovativeLeadershipInstitute.com 

     

    Loved this episode? Leave us a review and rating! 

    -----------------------  

    About Our Guest:  

    Catherine Teitelbaum, Head of Family Trust at Amazon, is a former educator and industry veteran with 25 years of experience in the fields of online safety, product policy, educational technology, and developing trustworthy digital products. For more than a decade, Catherine held senior positions within Yahoo!, leading the award-winning Yahooligans and Yahoo! Education products as well as global policy initiatives. Catherine was the Chief Trust & Safety Officer at ASKFm, leading the safety turnaround of the teen Q&A app, and has consulted for a variety of popular social media apps. Most recently Catherine led Trust & Safety for Twitch, Amazon’s popular live-streaming service.

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