(don't) Waste Water! | Water Tech to Solve the World

S10E12 - The Social Dynamics of Water Reuse


Listen Later

with 🎙️ Austin Alexander - VP Sustainability and Social Impact @ Xylem

H2Oracle: h2oracle.dww.show


Let's speak: [email protected]


Main Idea: In a world where technology often outpaces implementation, the real challenge in water reuse lies not in developing new technologies, but in fostering the political will and public acceptance necessary for its widespread adoption. This issue is crucial for addressing the growing global water crisis..


Xylem: Xylem is committed to developing innovative and smart technology solutions to tackle the world's water challenges. The company's focus extends across a comprehensive range of water-related sectors, including treatment, testing, and transportation. With a strong emphasis on sustainability and social impact, Xylem aims to create efficient water management solutions that benefit communities and industries worldwide.


Unique Insights:

  • Circular Economy and Water Reuse: The podcast highlights a novel approach of framing water reuse within the context of circular economy, emphasizing the sustainable and efficient use of resources.

  • Public Perception and Policy Change: A key insight is the evolving public perception of water reuse, moving beyond the 'toilet to tap' stigma, and its influence on policy and implementation.

  • Corporate Responsibility and Sustainability: There is an emerging trend of corporate investment in water sustainability, driven by the realization of water being a critical element for business survival.

Key Ideas:

  1. Water Reuse Technology: The technology for water reuse is largely available and improving, but the challenge lies in implementation, influenced by factors like financing and political will.

  2. Public Perception: Changing public perception towards water reuse, including overcoming misconceptions, is crucial for its broader adoption.

  3. Role of Circular Economy: Incorporating water reuse in the circular economy narrative can be a powerful tool to promote sustainability and efficient resource use.

  4. Corporate Sustainability Initiatives: Major corporations are increasingly investing in water sustainability, recognizing its importance for long-term business viability.

  5. Cost-Effectiveness of Water Reuse: Water reuse is often more affordable than alternatives like desalination, but public awareness of this fact is low.

  6. Role of Digital and Other Technologies: Digital technology plays a significant role in enhancing the efficiency and reducing the cost of water reuse solutions.


Summary: In a detailed conversation with Antoine Walter, Austin Alexander discusses the various aspects of water reuse. He begins by stating that the technology for water reuse is not the major hurdle; rather, it's the implementation, which is hampered by financial constraints and lack of political will. Alexander highlights the shift in public perception towards water reuse, overcoming the 'toilet to tap' stigma, and the importance of educating the public about its benefits. He discusses the role of circular economy principles in redefining water reuse and emphasizes the increasing corporate investment in water sustainability, driven by the realization of its necessity for business survival. Alexander also points out the affordability of water reuse compared to other methods like desalination. He concludes by emphasizing the need for greater public engagement and corporate responsibility in promoting water reuse.


Links:

  • Xylem's website


🎙️ PODCAST 🎙️

Website: https://dww.show/podcast/

Smartlink: https://smartlink.ausha.co/dont-waste-water

Full Article: https://dww.show/beyond-technology-the-social-dynamics-of-water-reuse/


👋  SOCIAL MEDIA  👋 

LinkedIn: https://www.linkedin.com/in/antoinewalter1/

Instagram: https://www.instagram.com/dwwpodcast/

Twitter: https://twitter.com/AntoineWalter7

Facebook: https://www.facebook.com/DontWasteWaterPodcast


➡️ Useful Links:

Sciens Water: https://www.scienswater.com

...more
View all episodesView all episodes
Download on the App Store

(don't) Waste Water! | Water Tech to Solve the WorldBy Antoine Walter

  • 4.7
  • 4.7
  • 4.7
  • 4.7
  • 4.7

4.7

10 ratings


More shows like (don't) Waste Water! | Water Tech to Solve the World

View all
WSJ Tech News Briefing by The Wall Street Journal

WSJ Tech News Briefing

1,642 Listeners

HBR IdeaCast by Harvard Business Review

HBR IdeaCast

1,856 Listeners

Planet Money by NPR

Planet Money

30,723 Listeners

Freakonomics Radio by Freakonomics Radio + Stitcher

Freakonomics Radio

32,081 Listeners

The Daily by The New York Times

The Daily

110,802 Listeners

Up First from NPR by NPR

Up First from NPR

55,980 Listeners

Superinvestors and the Art of Worldly Wisdom by Jesse Felder

Superinvestors and the Art of Worldly Wisdom

416 Listeners

Ologies with Alie Ward by Alie Ward

Ologies with Alie Ward

23,924 Listeners

BlueNotes by BlueTech Research®

BlueNotes

3 Listeners

Talking Under Water by Endeavor Business Media

Talking Under Water

15 Listeners

FT News Briefing by Financial Times

FT News Briefing

673 Listeners

Think Fast Talk Smart: Communication Techniques by Matt Abrahams, Think Fast Talk Smart

Think Fast Talk Smart: Communication Techniques

785 Listeners

The Future of Water by Reese Tisdale

The Future of Water

33 Listeners

The Ezra Klein Show by New York Times Opinion

The Ezra Klein Show

15,374 Listeners

The Fundamental Molecule by Burnt Island Ventures

The Fundamental Molecule

3 Listeners