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Chili’s just posted five straight quarters of growth and a 39% sales jump, bucking the trend in a struggling casual dining sector.

On today’s Market Outsiders, Jenny Rae and Namaan unpack what’s behind Chili’s surge and why its real competition may be McDonald’s and Chick-fil-A, not Outback or Applebee’s.

They also explore how Chili’s is threading the needle on pricing strategy, what it reveals about consumer behavior, and why the chain has become a rare bright spot in restaurants.

Links:

• Daily Mail: Family favorite restaurant chain booming thanks to cracking deals… as industry struggles
• Simon-Kucher: Price discrimination: Strategies, legality, and implications for businesses

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