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S19E3: Inside Ferrero's $3.1 Billion Play for WK Kellogg (July 10, 2025)
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Ferrero just dropped $3.1 billion to acquire cereal maker WK Kellogg, home of Froot Loops and Frosted Flakes. But why now, and why cereal?
In this episode, Namaan and Jenny Rae unpack the deal from every angle, connecting the dots on category expansion, geographic growth, shelf space strategy, and manufacturing capacity.
Plus, how this move compares to Ferrero’s other acquisitions, what it signals for the snack industry, and why most M&A deals fail.
Join Market Outsiders live every weekday at 9:15AM ET on LinkedIn and YouTube.
- Subscribe to the Market Outsiders feed for daily episodes (Apple, Spotify).
- Follow Management Consulted on LinkedIn and subscribe on YouTube
- Connect with Namaan and Jenny Rae on LinkedIn
Connect With Management Consulted
- Schedule free 15min consultation with the MC Team.
- Watch the video version of the podcast on YouTube!
- Follow us on LinkedIn, Instagram, and TikTok for the latest updates and industry insights!
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- Email us ([email protected]) with questions or feedback.
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By Management Consulted
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7373 ratings
Send us a text
Ferrero just dropped $3.1 billion to acquire cereal maker WK Kellogg, home of Froot Loops and Frosted Flakes. But why now, and why cereal?
In this episode, Namaan and Jenny Rae unpack the deal from every angle, connecting the dots on category expansion, geographic growth, shelf space strategy, and manufacturing capacity.
Plus, how this move compares to Ferrero’s other acquisitions, what it signals for the snack industry, and why most M&A deals fail.
Join Market Outsiders live every weekday at 9:15AM ET on LinkedIn and YouTube.
- Subscribe to the Market Outsiders feed for daily episodes (Apple, Spotify).
- Follow Management Consulted on LinkedIn and subscribe on YouTube
- Connect with Namaan and Jenny Rae on LinkedIn
Connect With Management Consulted
- Schedule free 15min consultation with the MC Team.
- Watch the video version of the podcast on YouTube!
- Follow us on LinkedIn, Instagram, and TikTok for the latest updates and industry insights!
- Join an upcoming live event - case interviews demos, expert panels, and more.
- Email us ([email protected]) with questions or feedback.
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