"Hypertargeting" is the next frontier in 21st century marketing. Marketers are gleaning and buying more and more personal information about consumers online. People are also being tracked online, as marketers watch their buying habits.

We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here.

Hosted on Acast. See acast.com/privacy for more information.