Women are inherently givers. They love to give of themselves, and give gifts. But as a man’s interest is determined as much by what a woman doesn’t do, as the actions she takes, this requires that gift-giving be done in a way to make a man wonder. In this episode, Paula talks about the right gifts to give to any Consumer or Buyer. Hear how scaling your spending according to where a man is on the Consumer vs. Buyer scale will help make your holidays, and your years ahead, merry and bright.