Rita Kirwan is Marketing Director at Aldi, and let’s face it a bit of Irish Marketing Royalty. The title of this episode says it all, Rita just loves what she does and she is exceptional at it. Rita has worked at Pernod Ricard, Largo Foods (home to the brilliant Tayto), O2 Telefonica and now at Aldi. With such diverse experience Rita has a truly unique perspective on marketing,

Today we talk about

• Big budgets and small budgets,
• Growing unknown brands in the US,
• The pressure cooker that is retail marketing,
• Managing through acquisitions and mergers
• Figuring it out, when you don’t know the answer,
• Asking questions,
• Taking risks and big bets,
• Turning a crisp character into a national icon,
• Having skin in the game,
• Backing yourself,
• Sweating all your assets - but bringing them together,
• Customers, customers, customers,
• The qualities of a leader.

Find all previous episodes on www.thatswhaticallmarketing.com, or follow us on instagram @thatswhaticallmarketing and on twitter @thats_marketing. And now you can watch our episodes back on You Tube, search for thatswhaticallmarketing

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