This is the story of how I turned a launched that FAILED (due to no fault of our own) and turned it into $27,000...

I believe in showing the good and the bad.

Recently I was working with a client (that had paid me a lot of money), and their launch completely failed on pitch day. It wasn't my fault, it wasn't there fault. It was out of our control.

But because we built this audience the RIGHT WAY, we were able to pivot, and profit, quickly.

When you build things the RIGHT WAY, you have far more control than you think.

Here's what happened.

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