In defence of distinctiveness 

Cathal Gillen is co-founder of Distinctive Brand Asset Research & Tracking agency Distinctive BAT. Cathal has a background agency and client side and has held marketing effectiveness roles in the likes of William Grant & Sons. Cathal set up the agency in 2021 and works with clients like betfair, linkedin, lipton and kerrygold. 

• This episode is all about distinctiveness, 
• What we mean when we say distinctive assets
• The value of distinctive assets
• How to measure that value
• Why you need to care about it
• Why a brand director needs to leave a legacy of distinctiveness 
• Where to start with it all
• Where differentiation fits into the whole picture 

Enjoy this episode with Cathal Gillen, 

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