Jon Lombardo, Global Head of Research at the LinkedIn B2B institute is today's guest. In his role Jon researches how brand marketing contributes to cash flows and brings an “outside-in” approach to marketing, looking to apply mental models from other disciplines to marketing.Today we chat about Jons path to LinkedIn and some important topics for all marketers to think about

*Some important rules of marketing

*Brands are built over time, build your case over time

* The importance of reach

*How smaller B2B brands can apply the theory

*People dont buy from clowns, except they do

*The importance of understanding marketing history

*The missing dimension of time

*Are we in an echochamber of agreement

Find all previous episodes on www.thatswhaticallmarketing.com, or follow us on instagram @thatswhaticallmarketing and on twitter @thats_marketing. And now you can watch our episodes back on You Tube, search for thatswhaticallmarketing

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