This is a LIVE episode recorded at HubSpot House in Dublin. This episode is with Caroline Donnellan, Director of Brand and Marketing of Sky Ireland. Caroline has led the team at Sky to become Marketing team of the year, has spearheaded the award winning sponsorship of the National Football Team at the World Cup in 2023 and along the way changed how Sky is marketed in Ireland. Caroline shares wonderful insights into how she approached building a team that is so successful and has fun. A wonderful episode with one of Ireland's top marketers. Thanks to HubSpot for StartUps for hosting

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