If you listened to radio anywhere in the UK or Ireland in the 90s you heard the dulcet tones of Dusty Rhodes, from Sunshine 101 to Atlantic 252 and onto Irish station 2FM Dusty paved the way and broke listenership records wherever he went. As someone who podcasts in the marketing space I often get asked whether brands should have their own branded podcast. Well like most things in marketing it depends. So to help navigate it all I asked Dusty, who has just finished an in-depth look at branded podcast award winners to talk us through some of his key findings and some of the things you need to consider if you are thinking of jumping in. We cover powerful storytelling, genuine value, consistency, time, engagement, authenticity and perseverance. Thanks to The Indie List for their support of the this episode. www.theindielist.ie

00:00 WWE and Dusty's Journey into Podcasting

04:33 The Power of Radio and Podcasting

06:42 Key Learnings from Working with Brands

08:25 Deep Dive into the Five Key Learnings

12:53 The Importance of Authenticity and Control in Podcasting

14:55 The Role of Podcasting in Marketing Strategy

25:22 The Challenges and Solutions in Podcast Promotion

27:41 The Logistics of Podcasting

You can find Dusty's award winners series here https://podcasts.apple.com/gb/podcast/award-winners-secrets-of-award-winning-brand-podcasts/id1708023416

To contact That’s What I Call Marketing 

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• You can listen to all old episodes www.thatswhaticallmarketing.com/listen

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