This week, we look at the critical importance of timing in marketing.

It’s one thing to put the right message in front of the right person, but it’s a fine art to put it in front of them at the perfect moment.

We’ll look at how the United States Navy used perfect timing to double their applications by taking advantage of a certain movie playing in theatres. We’ll explain why Dr. Scholl’s chose to pitch inner soles in the washrooms of nightclubs and how Hellman’s Mayonnaise used perfect timing to talk to women in grocery stores. We’ll also talk about how Target stores know you’re pregnant before your family does, and we’ll wrap up the episode by explaining why the fishing lure industry has Marilyn Monroe to thank.

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