That's What I Call Marketing

S3 Ep 14: Inclusion in Action - Part 1


Listen Later

In February Walter T Geer posted that he was going to shut down his social media and “use it to amplify the voices of Black women that needed a mega phone” Walter commented that Historically Black women “have CONSISTENTLY been called upon to help solve the worlds problems. It wasn’t too long ago that leaders and companies called upon and hired many of these women, to save their companies by addressing their diversity issues. Now only a few years later, many of those same leaders and companies seem to have forgotten the very people who helped dig them out of a hole”


I was in touch with Walter and asked if he thought it was a good idea to profile some of the women he had featured and host a panel discussion on their experiences in marketing and communications and from their perspectives why we are where we are and what needs to change. 


I was incredibly grateful that six of the black female leaders featured by Walter came back and agreed to be part of the discussion. In Part One of that discussion I am joined by

*Effie Kanyua, Founder: We Are Warriors PR - featured in PR Week's 'New Agencies to Watch in 2024'

*Ekaette Kern, Co-Founder and CEO, Tenet Consultancy.

*LeAnne Weekes, public relations and marketing expert looking for her next role


In this episode we have a really open conversation we discuss barriers to entry for black professionals in the field, including recruitment challenges, unpaid internships, lack of progression routes, and systemic issues. The panel discuss real-life examples of overcoming barriers in the industry, strategies for enhancing diversity in marketing and communications, stories of perseverance, creativity, and success, advice for aspiring professionals, emphasising the value of networking. Despite some progress, our industry still has a long way to go in truly embracing diversity and inclusivity. Let's learn, grow, and support each other in making the marketing world a place where everyone's voice is heard and valued. 💡


Listen, Learn Lead with That’s What I Call Marketing


00:26 Effie's Journey: From Journalism to AI-Powered PR

01:23 LeAnne's Diverse Communications Expertise

02:54 Ekaette's Mission: Diversifying the Agency World in Atlanta

04:28 The Stark Reality of Diversity in the Industry

05:02 Breaking Down Barriers: Opportunities and Representation

09:24 The Importance of Diverse Voices in Creative Industries

12:20 Challenges and Solutions for True Diversity and Inclusion

18:34 The Role of Leadership and Strategy in DE&I Initiatives

21:36 The Impact of DE&I Rollbacks and the Need for Action

44:22 Advice for Aspiring Professionals in the Communications Industry


Thanks to today's show sponsors: The Indie List and Diplomat, the global brand agency 


Get in touch about sponsorship or content partnerships, email 


  • Email
  • Instagram 
  • Youtube

Listen to all episodes here 


Hosted on Acast. See acast.com/privacy for more information.

...more
View all episodesView all episodes
Download on the App Store

That's What I Call MarketingBy Conor Byrne

  • 5
  • 5
  • 5
  • 5
  • 5

5

3 ratings


More shows like That's What I Call Marketing

View all
Callan's Kicks by RTÉ

Callan's Kicks

61 Listeners

Inside Marketing by dentsu & Irish Times Media Solutions

Inside Marketing

1 Listeners

Uncensored CMO by Jon Evans

Uncensored CMO

35 Listeners

On Strategy Showcase by Fergus O’Carroll

On Strategy Showcase

43 Listeners

Crime World by Sunday World

Crime World

258 Listeners

The WARC Podcast by WARC

The WARC Podcast

10 Listeners

In The News by The Irish Times

In The News

40 Listeners

The Indo Daily by Irish Independent

The Indo Daily

120 Listeners

The Group Chat by Virgin Media News

The Group Chat

5 Listeners

The News Agents by Global

The News Agents

970 Listeners

The News Agents - USA by Global

The News Agents - USA

406 Listeners

Path to Power by Matt Cooper & Ivan Yates

Path to Power

28 Listeners

Stick to Football by The Overlap

Stick to Football

328 Listeners

The Rest Is Entertainment by Goalhanger

The Rest Is Entertainment

807 Listeners

Unsolved - An Indo Daily Series by Irish Independent

Unsolved - An Indo Daily Series

3 Listeners