2024 is nearly over us so a perfect time to look ahead to 2025.

In today's episode I delve into the future of marketing with Imaad Ahmed, Head of WARC Advisory for EMEA and the Americas. This special episode focuses on the highly anticipated WARC 2025 Marketers Toolkit, exploring pivotal themes that will shape the marketing landscape in the upcoming year. Discover the key strategies around the economic reset and how stability might impact proactive planning, the importance of bridging the experience gap, and the potential of a solid 'promise to the customer' to enhance brand loyalty and effectiveness. The discussion also covers the challenging digital dilemma that pits brand safety against the allure of performance marketing, and the rising trend of atomization with more people living alone and its implications for consumer spending. Dive into the rich insights on how marketers need to navigate through AI developments, leverage synthetic data, and prepare for a future where content and commerce converge. This episode is packed with expert advice, data-driven insights, and strategic recommendations to help you stay ahead of the curve. Whether you're a seasoned marketer or new to the field, this episode will equip you with the necessary tools and knowledge to thrive in 2025 and beyond. Don't miss out on this deep dive into the future of marketing!

00:00 Introduction and Podcast Overview

00:48 Guest Introduction: Imaad Ahmed from WARC

01:13 Exploring WARC and Its Benefits

01:40 Marketing Headwinds and Insights

04:46 Imaad Ahmed's Role and WARC's Impact

07:08 Reflecting on 2024 and Looking Ahead to 2025

11:32 Economic Reset and Marketing Strategies

18:57 The Experience Gap and Customer Promise

23:09 The Power of Customer Promises in B2B

23:49 Examples of Effective Customer Promises

25:11 Simplifying Brand Communication for the C-Suite

28:26 Trend 3: The Digital Dilemma

30:44 The Rise of AI in Media Planning

34:58 Trend 4: The Age of Atomization

42:47 The Importance of Customer Insight

45:49 Looking Ahead to 2025

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