In this festive episode of 'That's What I Call Marketing,' I review the top Christmas ads of 2024 alongside three guest experts:

*Una Herlihy, co-founder of The Indie List;

*Alma Birbilaite, Brand and Communications Manager at Cairn Homes; and *Ciara Reilly, Director at Red C Research.

Sponsored by RedC, this episode dives into exclusive insights from Red C's ad review, exploring the top 10 ads and their creative strategies. The discussion spans emotional storytelling, the impact of technology, and how brands like Lidl, TK Maxx, and John Lewis performed. Learn about the evolving role of AI in advertising, the importance of brand consistency, and discover which ads struck a chord this Christmas. Tune in for expert insights, industry trends, and a comprehensive look at what makes a Christmas ad memorable.

01:59 Red C's Christmas Ad Review

04:07 Top 10 Christmas Ads Countdown

06:34 Discussing the Top Ads

07:19 Vodafone and Emotional Ads

11:31 Humor in Christmas Ads

13:43 Lidl's Winning Strategy

17:01 Kevin the Carrot: A Beloved Character

22:04 On Post's Emotional Impact

24:42 John Lewis: The Pioneer of Christmas Ads

25:07 Analyzing This Year's John Lewis Ad

27:04 Public Reaction to John Lewis Ad

28:44 Comprehension Challenges in Advertising

29:24 Nostalgia Meets Technology: Coca Cola's AI Ad

29:53 The Future of AI in Advertising

30:47 Mixed Reactions to Coca Cola's AI Ad

31:27 The Role of Nostalgia in Advertising

33:21 Localized Advertising with AI

36:10 Borrowed Assets in Ads: Success and Failures

37:02 Humor and Celebrities in Ads

38:09 Surprising Ad Performances

40:07 Heartfelt Ads of the Year

41:56 Innovative Campaigns and Predictions

52:33 The Power of Jingles in Advertising

Links to research: https://redcresearch.com/

Test Your Ad: https://redcdirect.com/

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