What inspires a farmer to monetize soil carbon?

For those already implementing regenerative practices and collecting the associated data, selling carbon credits provides an additional income stream, rewarding farmers for sequestering carbon in the soil, and potentially encourages new adopters to join.

And that's on top of the money they’re already saving through practices like no-till planting and cover cropping.

Cory Willis is a farmer at Nori supplier Willis Farms, a multigenerational, family owned and operated farm in Southern Middle Tennessee. In its 70-year history, Willis Farms has grown to nearly 4,000 acres of productive cropland and pasture, and Cory’s family uses regenerative methods on every acre under their care.

On this episode of Reversing Climate Change, Cory joins Ross and Nori Supply Account Manger Sean Foster to discuss the history of farming in the Willis family, describing when they started using regenerative agriculture and how the practices benefit their operation.

Cory shares his experience working with Sean and the rest of the Nori team, explaining what inspired his interest in monetizing soil carbon, and why partnering with us was the right decision for Willis Farms. How does Nori’s cryptocurrency token affect how he views the risk of participation in Nori?

Listen in for Cory’s advice to farmers considering regenerative ag and find out what Willis Farms is doing with the extra income from selling carbon credits on the Nori marketplace.

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Resources

Willis Farms

Willis Farms’ Profile at Nori

Common John Brewing Co.

Natural Resources Conservation Service

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