Welcome back to The Carbon Removal Show! We’re kicking off Season 4 with a view from the top - checking in on the state of the carbon removal industry here in the dizzying heights of 2025.

In this episode:

🌍 Where are we now? Durable CDR purchases hit 8 million tonnes in 2024 (a 78% bump from 2023), but 64% of that was Microsoft flexing. Deliveries? Still catching up – and most of it’s biochar.

📉 Caveats, ahoy: Sales are booming, but actual removals are still lagging. The buyer pool is basically a tech giant party.

🚨 Bubble watch: Are we living in a beautifully optimistic carbon bubble? Is it about to pop? Will Tom’s optimism hat survive the bubble bath? We explore industry hype vs. hard truths, including the risks of undelivered credits and startup casualties.

📊 The vibe check: Emily’s on an emotional rollercoaster. Tom is backing the CDR horse. Ben’s beard is greyer. Collectively, we’re cautiously hopeful.

🛠️ What needs to happen?: Scaling isn’t just tech - it’s finance, policy, public understanding, and clear comms. We need to get the message out of the bubble and into the next layer of the onion. (Just… not into Emily’s bubble bath. Please.)

🚗 A history lesson you didn’t know you needed: Did you know the best-selling car in 1897 was electric? We could’ve been 100 years ahead… but markets are messy.

👥 Featuring:

• Guest insights from Robert Höglund and Sebastian Manhart
• Hosts Emily Swaddle and Tom Previte
• Producer Ben Weaver-Hincks

🔗 Links & Resources:

• CDR.fyi – The go-to source for up-to-date data on carbon removal purchases, deliveries, and market trends.
• CDRjobs – A live job board dedicated to carbon removal opportunities.
• "Public perception of carbon dioxide removal technologies in the United States and the United Kingdom" – Emily Cox, Elspeth Spence and Nick Pidgeon, Nature Climate Change, 2020
• This episode of Freakonomics Radio, all about the history of electric vehicles.

🎧 Featured Podcasts & Voices

• Grounded: A Climate Startup Journey – Hosted by Tom Previte - a climate startup podcast for fans of this show.
• CDR Policy Scoop – Hosted by Sebastian Manhart & Eve Tamme - deep dives into CDR policy.
• Milkywire – Robert Höglund's organization supporting impactful climate and CDR initiatives.