Everyone loves a good “how to make seven figures in software sales” story, but not every business owner desires to claim that headline.

If there’s one trend throughout season 4, it’s that we don’t need world domination as a driving force to grow our business. Throughout my conversations with guests on the show, and business owners at local WordCamps, there’s a renewed sense of small business ownership in the room. A fundamental shift from flashy TechCrunch growth, to running a manageable and profitable business — with purpose.

I’ve been trying to connect the dots for a while now, comparing a “traditional” business owner, to the new age owner. An owner that places their craft, and customer, before the bank account. Which isn’t to say that this owner is against growth, it’s just her approach isn’t going to include growth-hacks or app sumo deals.

Interview with Naomi Bush

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I enjoyed this conversation of small business ownership in the WordPress space with Namoi, owner of GravityPlus.pro. There isn’t a rush to scale or 10x revenue, but to provide great customer support, while discovering new opportunities by interacting with them.

A great lesson for us all.

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