The anxiety-inducing college admissions game is changing – what if colleges started applying to you instead of the other way around? With declining birth rates and growing skepticism about the value of a degree, higher education is facing an enrollment cliff, set to hit hard in 2026. That’s 18 years after the Great Recession when many American families stopped having babies. As competition for students intensifies, more states desperate for workforce talent and schools dependent on tuition dollars are turning to direct admissions – a system where students receive college acceptance offers and scholarships before they even apply.

In this episode, hosts Kirk Carapezza and Jon Marcus break down how we got to this point where the college admission process requires students to spend a ton of time and money with no guarantee of success. And they ask whether direct admissions is the solution colleges and students need – or just a Band-Aid on a bigger enrollment crisis.