Under the Influence with Terry O'Reilly

S4E22 - The Internet of (Marketing) Things


Listen Later

This week, we look at the impact of the Internet of Things on the world of marketing. Soon, most of the devices in our lives will be given a digital voice. Your fridge will be doing your weekly grocery shopping for you - and that means marketers will have to send discount coupons to your appliances now. Your car will be able to make appointments with a mechanic all by itself, and you can now order laundry detergent, coffee and bathroom tissue with the push of Wi-Fi Amazon Dash button in your home. We’ll look at the fine line between convenience and intrusion, and why marketers are looking forward the Internet of (marketing) Things.


Hosted on Acast. See acast.com/privacy for more information.

...more
View all episodesView all episodes
Download on the App Store

Under the Influence with Terry O'ReillyBy Apostrophe Podcast Network

  • 4.8
  • 4.8
  • 4.8
  • 4.8
  • 4.8

4.8

584 ratings


More shows like Under the Influence with Terry O'Reilly

View all
As It Happens by CBC

As It Happens

406 Listeners

Ideas by CBC

Ideas

377 Listeners

Quirks and Quarks by CBC

Quirks and Quarks

373 Listeners

The Current by CBC

The Current

242 Listeners

The Sunday Magazine by CBC

The Sunday Magazine

74 Listeners

Q with Tom Power by CBC

Q with Tom Power

271 Listeners

White Coat, Black Art by CBC

White Coat, Black Art

108 Listeners

Laugh Out Loud by CBC

Laugh Out Loud

160 Listeners

Because News by CBC

Because News

183 Listeners

The Debaters by CBC

The Debaters

208 Listeners

Front Burner by CBC

Front Burner

440 Listeners

Cost of Living by CBC

Cost of Living

31 Listeners

The Dose by CBC

The Dose

84 Listeners

We Regret To Inform You: The Rejection Podcast by Apostrophe Podcast Network

We Regret To Inform You: The Rejection Podcast

171 Listeners

Backstage at the Vinyl Cafe by Apostrophe Podcast Network

Backstage at the Vinyl Cafe

282 Listeners