In this episode of the Admittedly Podcast, host Thomas Caleel breaks down one of the most confusing (and often misleading) parts of the college admissions landscape: how to evaluate a college consultant. With firms advertising guaranteed results, inflated acceptance lists, and "proprietary systems," Thomas explains what families should actually be looking for when choosing an advisor for their high school student.

Drawing on his years inside highly selective admissions, he clarifies why true expertise goes far beyond flashy claims, why transparency is non-negotiable, and how the right counselor helps a student build confidence, independence, and an authentic narrative… not a manufactured profile.

Key Takeaways

• Look Beyond the Marketing: Many firms inflate their success statistics by counting recruited athletes or pro bono admits. Families must ask how results apply to students like theirs.

• No One Can Guarantee Admissions: Any consultant offering guaranteed outcomes is using unethical practices or misleading data. Admissions results are never certain.

• Experience Matters: A strong counselor brings depth of knowledge, years in admissions or advising, and a proven ability to guide students—not just their own application story.

• Personalization Beats Templates: The best consultants help students uncover who they are, not fit into a preset formula or checklist.

• Parents Need Trusted Guidance: Over-involvement creates pressure and weakens student voice; a good counselor serves as a neutral, stabilizing force.

• Time Is Your Biggest Advantage: Starting early allows students to grow, develop interests, build self-awareness, and avoid last-minute panic before senior year.

Choosing a college consultant should be an informed, transparent process… not a leap of faith. This episode gives families the tools to ask better questions, understand how the industry really works, and identify who can genuinely support their student's long-term success.

Families can find more guidance and explore Admittedly's advising approach at www.admittedly.co, and follow along on Instagram and TikTok at @admittedlyco.