California Cattle Council Executive Director Justin Oldfield joins the podcast to discuss what the Council has focused on so far in 2025 and what’s on the horizon for the last half of this year. On this episode, learn about the commercials, billboards, and digital content the Council is advertising now and the strategic plan behind it all. Plus, hear more about some of the research the Council has funded. 

Episode Resources: 

• Search "California Cattle Council" on YouTube to watch the ads or use the links below. 
  • Changed ad: https://youtu.be/R9IxF1xlCbk
  • Fire ad: https://youtu.be/lVU-4WYFOos
• Cattle Council Research: https://calcattlecouncil.org/recentworks/research/
• Learn more: https://calcattlecouncil.org/

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