Registered Ranching with Tucker Brown

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In this episode of Registered Ranching, we headed to Childress, Texas, where we sat down with ProRodeo Hall of Famer Stran Smith at his family's store, 1930 Remnant!

From chasing gold buckles to becoming a world champion calf roper, Stran has plenty of stories to tell! We got to hear about his rodeo career, the memories made along the way, and a few hilarious moments that had us laughing. But what makes Stran's story so special is that his identity was never found solely in his success inside the rodeo arena.

We dive into what life beyond the gold buckle has looked like for Stran, from ranching and building S Cross S Ranchwear to opening 1930 Remnant and the incredible things he and his family are doing today.

More importantly, Stran shares his heart for the Lord, the importance of knowing who you are outside of your accomplishments, and what it truly means to have a personal relationship with the Father and spend time with Him.

This conversation was filled with great stories, plenty of laughs, wisdom, and faith. It was a true blessing to sit down with Stran and get to know the man beyond the gold buckle.

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Wanna rep the brand and show the world you're about that ranch life? Snag your Registered Ranching merch now at RegisteredRanching.com. Hats, tees, hoodies, all the cowboy-approved gear you need to look sharp whether you’re in the saddle or the city!

And don’t forget to follow along the ride:
📱 Instagram / TikTok / Facebook / YouTube: @tuckerbrownrab
🎙️ Podcast clips, behind-the-scenes ranch content, cowboy skits, and real-deal ag talk, we’re bringin’ it all!

Let’s keep the ranch in the family, and the family in the ranch.
Y’all stay classy, and ranch on ‘em.

USE AMBROOK To help YOU with your ranching & farming finances!! USE Code: TUCKERBROWN!

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This week on the Registered Ranching Podcast, Tucker sits down with Carter Johnson, CEO of Fort Worth Cattle Company, for a conversation covering everything from cattle markets and industry numbers to technology, entrepreneurship, and faith.

Carter shares his unconventional journey into the cattle industry, starting in banking before finding his way into the cattle business and building a career of his own. He dives into the technical side of the cattle market, breaking down the numbers, industry trends, and the role data plays in making informed decisions. He also shares how he's used his knowledge of technology to build his own software and improve the way he operates his business.

Beyond business, Carter opens up about his faith, his love for the Lord, and the role God has played in his journey.Between the technical conversations, personal stories, and plenty of laughs with Tucker, this episode offers a little bit of everything!

Whether you're interested in cattle markets, technology, entrepreneurship, or simply hearing how someone found their place in the industry, this is an episode you won't want to miss!

Support the show

Wanna rep the brand and show the world you're about that ranch life? Snag your Registered Ranching merch now at RegisteredRanching.com. Hats, tees, hoodies, all the cowboy-approved gear you need to look sharp whether you’re in the saddle or the city!

And don’t forget to follow along the ride:
📱 Instagram / TikTok / Facebook / YouTube: @tuckerbrownrab
🎙️ Podcast clips, behind-the-scenes ranch content, cowboy skits, and real-deal ag talk, we’re bringin’ it all!

Let’s keep the ranch in the family, and the family in the ranch.
Y’all stay classy, and ranch on ‘em.

USE AMBROOK To help YOU with your ranching & farming finances!! USE Code: TUCKERBROWN!

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In this episode of Registered Ranching, Tucker sits down with Nate Sheets to hear the story behind his journey from missionary work to entrepreneurship and now a run for Texas Agriculture Commissioner.

Nate shares how his faith shaped his early years in ministry and eventually led into the unexpected beginning of Nature Nate’s. What started small grew into one of the most recognized honey brands in the country, and Nate talks about the challenges, decisions, and lessons that came with completely transforming the business.

What really stands out throughout the conversation is Nate’s heart for people. Serving others has remained a constant through every chapter of his life, and that same mindset is a major part of why he decided to step into the race for Agriculture Commissioner.

We also dive into his vision for Texas agriculture, including supporting producers, creating more opportunity within the industry, and encouraging the next generation to find their place in agriculture.

This episode is a look at the experiences, faith, and purpose that have shaped Nate Sheets and continue to guide where he is headed next.

Support the show

Wanna rep the brand and show the world you're about that ranch life? Snag your Registered Ranching merch now at RegisteredRanching.com. Hats, tees, hoodies, all the cowboy-approved gear you need to look sharp whether you’re in the saddle or the city!

And don’t forget to follow along the ride:
📱 Instagram / TikTok / Facebook / YouTube: @tuckerbrownrab
🎙️ Podcast clips, behind-the-scenes ranch content, cowboy skits, and real-deal ag talk, we’re bringin’ it all!

Let’s keep the ranch in the family, and the family in the ranch.
Y’all stay classy, and ranch on ‘em.

USE AMBROOK To help YOU with your ranching & farming finances!! USE Code: TUCKERBROWN!

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This week on Registered Ranching, Tucker sits down with Clay McKesson—a cowboy, businessman, entrepreneur, and someone who has found a way to keep one foot in a lot of different doors.

Clay shares his journey from his early days in the western industry and cowboying to stepping into the business world, including his time with Bayer Animal Health and the opportunities that helped shape his career. Today, his path stretches across everything from Guitar Ranches and serving as President of the Ranch Horse Association of America to the Western Legacy Project and building Rocking J BBQ Sauce.

Throughout the episode, Clay talks about what it takes to get your foot in the door, why you shouldn’t be afraid to take an unexpected opportunity, and how relationships, hard work, and being willing to take a chance can open paths you never planned on.

He also shares how his faith has remained at the center of his story through every season and every transition.

If you’re trying to figure out how to break into the agriculture or western industries—or just wondering where the next opportunity might lead—this episode is packed with stories, perspective, and plenty of good nuggets to take with you.

Tune in to Episode 85 of the Registered Ranching Podcast with Clay McKesson.

Support the show

Wanna rep the brand and show the world you're about that ranch life? Snag your Registered Ranching merch now at RegisteredRanching.com. Hats, tees, hoodies, all the cowboy-approved gear you need to look sharp whether you’re in the saddle or the city!

And don’t forget to follow along the ride:
📱 Instagram / TikTok / Facebook / YouTube: @tuckerbrownrab
🎙️ Podcast clips, behind-the-scenes ranch content, cowboy skits, and real-deal ag talk, we’re bringin’ it all!

Let’s keep the ranch in the family, and the family in the ranch.
Y’all stay classy, and ranch on ‘em.

USE AMBROOK To help YOU with your ranching & farming finances!! USE Code: TUCKERBROWN!

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For more than 60 years, Ritchey Tags has built its name around one simple promise: making the tag that never fades.

In this episode of Registered Ranching, Tucker sits down with Ritchey Tags President and CEO Bryce Kelley to dive into the story behind one of the most recognizable names in livestock identification. Founded in 1964, Ritchey Tags began with a solution to a problem ranchers know all too well—faded, unreadable ear tags—and that commitment to creating dependable livestock identification continues today.

Bryce takes us behind the scenes of what goes into making a Ritchey Tag, why proper tag placement matters, and the thought and effort that goes into creating products ranchers can depend on. We also talk through the different tag colors and products Ritchey offers, how R.A. Brown Ranch uses those colors as part of its own identification system, and ways producers can get more out of their tags.

Beyond the products, we get into the people and leadership behind the company. Bryce shares his journey with Ritchey Tags, what he has learned through leading the business, and how the company is building on more than six decades of history while continuing to serve the livestock industry.

From the story behind the tag to the details that make it work, this episode is a look at what it takes to build a product—and a reputation—designed to last.

Support the show

Wanna rep the brand and show the world you're about that ranch life? Snag your Registered Ranching merch now at RegisteredRanching.com. Hats, tees, hoodies, all the cowboy-approved gear you need to look sharp whether you’re in the saddle or the city!

And don’t forget to follow along the ride:
📱 Instagram / TikTok / Facebook / YouTube: @tuckerbrownrab
🎙️ Podcast clips, behind-the-scenes ranch content, cowboy skits, and real-deal ag talk, we’re bringin’ it all!

Let’s keep the ranch in the family, and the family in the ranch.
Y’all stay classy, and ranch on ‘em.

USE AMBROOK To help YOU with your ranching & farming finances!! USE Code: TUCKERBROWN!

Send us Fan Mail

In this episode of the Registered Ranching Podcast, Tucker sits down with auctioneer Doak Lambert to talk about the story behind the voice on the auction block. Doak shares how he got his start in auctioneering—including the day he was unexpectedly called in from the back and given an opportunity that helped launch his career.

But Doak’s story goes far beyond selling cattle. He talks about some of the unique things he’s auctioned, the places auctioneering has taken him, and the countless miles spent traveling from one sale to the next. He also gives us a look at the other side of his life—raising and managing his own commercial cattle herd.

From life behind the microphone to life at home with cattle, this conversation gives a look at the stories, people, and experiences behind the auctioneer’s chant. It’s an episode full of great stories, plenty of laughs, and a side of the auction business you don’t always get to see.

Support the show

Wanna rep the brand and show the world you're about that ranch life? Snag your Registered Ranching merch now at RegisteredRanching.com. Hats, tees, hoodies, all the cowboy-approved gear you need to look sharp whether you’re in the saddle or the city!

And don’t forget to follow along the ride:
📱 Instagram / TikTok / Facebook / YouTube: @tuckerbrownrab
🎙️ Podcast clips, behind-the-scenes ranch content, cowboy skits, and real-deal ag talk, we’re bringin’ it all!

Let’s keep the ranch in the family, and the family in the ranch.
Y’all stay classy, and ranch on ‘em.

USE AMBROOK To help YOU with your ranching & farming finances!! USE Code: TUCKERBROWN!

Send us Fan Mail

There’s cattle knowledge, and then there’s a lifetime spent putting it into practice. This week, Tucker sits down with Donnell Brown, whose experience, passion for the beef industry, and ability to teach have made him a respected voice both inside and outside the pasture.

With the R.A. Brown Ranch October Sale coming up October 13–14, Donnell takes us behind the scenes of what it takes to select the bulls that make the cut. From docility testing and selection standards to the numbers behind the cattle, we dig into the decisions that shape the R.A. Brown program.

We also take a deep dive into EPDs—what they mean, why they matter, and the value they bring to breeding decisions. Donnell breaks down the Angus, Red Angus, and SimAngus cattle at the ranch and even gives us some insight into what his “perfect cow” looks like.

But this episode wasn’t all numbers and genetics. Put Tucker and Donnell behind the same microphones and there are bound to be plenty of stories, laughs, and a little father-son banter along the way.

Whether you’re selecting your next herd bull, trying to better understand EPDs, or just love talking cattle, there’s a lot to take away from this one.

Support the show

Wanna rep the brand and show the world you're about that ranch life? Snag your Registered Ranching merch now at RegisteredRanching.com. Hats, tees, hoodies, all the cowboy-approved gear you need to look sharp whether you’re in the saddle or the city!

And don’t forget to follow along the ride:
📱 Instagram / TikTok / Facebook / YouTube: @tuckerbrownrab
🎙️ Podcast clips, behind-the-scenes ranch content, cowboy skits, and real-deal ag talk, we’re bringin’ it all!

Let’s keep the ranch in the family, and the family in the ranch.
Y’all stay classy, and ranch on ‘em.

USE AMBROOK To help YOU with your ranching & farming finances!! USE Code: TUCKERBROWN!

Send us Fan Mail

What if changing the way cattle respond to stress could change everything from health to performance?

This week on the Registered Ranching Podcast, Tucker sits down with Dr. Rodrigo Bicalho, whose journey took him from Brazil to Cornell University, where he earned his Ph.D. and went on to serve as an assistant professor. His heart for research has driven his career and his work to better understand animal health, performance, and one of the cattle industry's biggest challenges: stress.

Rodrigo breaks down the science behind FerAppease, a product designed to mimic a naturally occurring maternal bovine appeasing substance and applied topically to cattle. They discuss research surrounding its use and its potential effects on bovine respiratory disease (BRD), mortality, feed efficiency, weaning stress, and commingling.

But knowing what a product does is only part of the equation. Rodrigo also walks through how and when to use FerAppease, why timing matters, and what producers should understand about stress when cattle are weaned, transported, mixed with unfamiliar animals, or introduced to a new environment.

From the research lab to real-world cattle operations, this conversation takes a deeper look at what stress costs the cattle industry—and what we can do about it.

Support the show

Wanna rep the brand and show the world you're about that ranch life? Snag your Registered Ranching merch now at RegisteredRanching.com. Hats, tees, hoodies, all the cowboy-approved gear you need to look sharp whether you’re in the saddle or the city!

And don’t forget to follow along the ride:
📱 Instagram / TikTok / Facebook / YouTube: @tuckerbrownrab
🎙️ Podcast clips, behind-the-scenes ranch content, cowboy skits, and real-deal ag talk, we’re bringin’ it all!

Let’s keep the ranch in the family, and the family in the ranch.
Y’all stay classy, and ranch on ‘em.

USE AMBROOK To help YOU with your ranching & farming finances!! USE Code: TUCKERBROWN!

Send us Fan Mail

Some people don't just witness history—they become part of it.

In this special episode of Registered Ranching, Tucker travels to The Meat Board in Fort Worth to sit down with one of rodeo's most legendary voices, Bob Tallman. For decades, Bob has been the soundtrack of rodeo across America, and in this conversation, he shares unforgettable stories from some of the most iconic arenas and moments the sport has ever seen.

Throughout the conversation, Bob reflects on the people, moments, and memories that shaped his remarkable career. From legendary rodeo performances to behind-the-scenes stories few have ever heard, his passion for the western way of life shines through every minute of the conversation.

Beyond the stories, Bob and Tucker dive into something every consumer should understand—the importance of the beef industry. They discuss meat education, different cuts of beef, and how they're best prepared.

But what makes this episode truly special isn't just the history or the laughs—it's the heart behind the conversation. As the episode comes to a close, Bob opens up about the challenges he's faced over the past several months, the faith that's carried him through them, and the perspective he's gained along the way. It's an honest, powerful ending that you'll want to hear for yourself.

And of course, it wouldn't be a Bob Tallman podcast without hearing the voice one more time. Before the episode wraps up, Bob gives Registered Ranching a legendary rodeo announcer sendoff that every fan will appreciate.

Whether you're a lifelong rodeo fan, passionate about agriculture, or simply love hearing stories from people who've lived an extraordinary life, this is a conversation you won't want to miss.

Support the show

Wanna rep the brand and show the world you're about that ranch life? Snag your Registered Ranching merch now at RegisteredRanching.com. Hats, tees, hoodies, all the cowboy-approved gear you need to look sharp whether you’re in the saddle or the city!

And don’t forget to follow along the ride:
📱 Instagram / TikTok / Facebook / YouTube: @tuckerbrownrab
🎙️ Podcast clips, behind-the-scenes ranch content, cowboy skits, and real-deal ag talk, we’re bringin’ it all!

Let’s keep the ranch in the family, and the family in the ranch.
Y’all stay classy, and ranch on ‘em.

USE AMBROOK To help YOU with your ranching & farming finances!! USE Code: TUCKERBROWN!

Send us Fan Mail

This week on Registered Ranching, Tucker is joined by the newest member of the R.A. Brown Ranch team, Bryleigh Schweer, the ranch’s new marketing and social media intern.

Originally from Colorado and now based in Lubbock, Texas, Bryleigh gives listeners a quick introduction to who she is, how she found her way into agriculture and media, and what she’ll be working on behind the scenes at the ranch.

Then, Tucker and Bryleigh dive into some of the videos making their way around the internet and the beef industry. From the growing concern surrounding New World screwworm and conversations about lab-grown meat, to beef prices and what consumers are seeing at the grocery store, they react to topics that have people in agriculture talking.

And it wouldn’t be Registered Ranching without having a little fun. They finish things off with some of the wildest AI-generated ranching videos on the internet—and try to figure out what AI thinks ranch life actually looks like.

It’s current events, cattle, technology, a few laughs, and a chance to meet one of the newest faces at R.A. Brown Ranch.

Support the show

Wanna rep the brand and show the world you're about that ranch life? Snag your Registered Ranching merch now at RegisteredRanching.com. Hats, tees, hoodies, all the cowboy-approved gear you need to look sharp whether you’re in the saddle or the city!

And don’t forget to follow along the ride:
📱 Instagram / TikTok / Facebook / YouTube: @tuckerbrownrab
🎙️ Podcast clips, behind-the-scenes ranch content, cowboy skits, and real-deal ag talk, we’re bringin’ it all!

Let’s keep the ranch in the family, and the family in the ranch.
Y’all stay classy, and ranch on ‘em.

USE AMBROOK To help YOU with your ranching & farming finances!! USE Code: TUCKERBROWN!