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on this episode, we sit down with the ladies behind Discover AG and Discover AG on the Road to talk about ranch life, agriculture storytelling, building one of the biggest brands in ag media, and what life really looks like behind the cameras.

We dive into content creation in the agriculture industry, growing a loyal audience, life on the road, and the importance of sharing the story of agriculture with the next generation. From cattle and cameras to business and branding, this episode covers it all.

If you’re passionate about agriculture, ranching, western lifestyle, or content creation, this is an episode you won’t want to miss.

Wanna rep the brand and show the world you're about that ranch life? Snag your Registered Ranching merch now at RegisteredRanching.com. Hats, tees, hoodies, all the cowboy-approved gear you need to look sharp whether you’re in the saddle or the city!

And don’t forget to follow along the ride:
📱 Instagram / TikTok / Facebook / YouTube: @tuckerbrownrab
🎙️ Podcast clips, behind-the-scenes ranch content, cowboy skits, and real-deal ag talk, we’re bringin’ it all!

Let’s keep the ranch in the family, and the family in the ranch.
Y’all stay classy, and ranch on ‘em.

USE AMBROOK To help YOU with your ranching & farming finances!! USE Code: TUCKERBROWN!

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Episode 73 brings you straight into the heart of the livestock industry with Superior Livestock Auction and special guest auctioneer Trent Stewart.

In this episode, we dive into what really happens behind the mic at some of the largest cattle auctions in the country, how technology is changing the game for ranchers and buyers, and what it takes to build a career in the fast-paced world of livestock marketing. Trent shares his journey into auctioneering, the pressure of the auction block, and the stories you never hear from the stands.

Whether you’re in the cattle business, grew up around it, or just want a behind-the-scenes look at how America’s beef supply moves from ranch to market, this one hits home.

Tune in for stories, insight, and a real look at the Superior advantage in the livestock world.

Wanna rep the brand and show the world you're about that ranch life? Snag your Registered Ranching merch now at RegisteredRanching.com. Hats, tees, hoodies, all the cowboy-approved gear you need to look sharp whether you’re in the saddle or the city!

And don’t forget to follow along the ride:
📱 Instagram / TikTok / Facebook / YouTube: @tuckerbrownrab
🎙️ Podcast clips, behind-the-scenes ranch content, cowboy skits, and real-deal ag talk, we’re bringin’ it all!

Let’s keep the ranch in the family, and the family in the ranch.
Y’all stay classy, and ranch on ‘em.

USE AMBROOK To help YOU with your ranching & farming finances!! USE Code: TUCKERBROWN!

Send us Fan Mail

Episode 71 brings you inside the world of rodeo through the voice behind the mic—Kory Keeth. We sit down with Kory to talk about what it really takes to be a rodeo announcer, from keeping the crowd fired up to telling the stories that make the western way of life so powerful.

We dive into his journey, how he got his start, the behind-the-scenes of big-time rodeos, and the responsibility that comes with representing the sport and its people. There’s plenty of laughs, real talk, and a look at the grit and passion it takes to live this lifestyle.

If you’ve ever wondered what goes into making a rodeo come alive—or you just love good conversation about cowboy culture, faith, and the western industry—this one’s for you.

Wanna rep the brand and show the world you're about that ranch life? Snag your Registered Ranching merch now at RegisteredRanching.com. Hats, tees, hoodies, all the cowboy-approved gear you need to look sharp whether you’re in the saddle or the city!

And don’t forget to follow along the ride:
📱 Instagram / TikTok / Facebook / YouTube: @tuckerbrownrab
🎙️ Podcast clips, behind-the-scenes ranch content, cowboy skits, and real-deal ag talk, we’re bringin’ it all!

Let’s keep the ranch in the family, and the family in the ranch.
Y’all stay classy, and ranch on ‘em.

USE AMBROOK To help YOU with your ranching & farming finances!! USE Code: TUCKERBROWN!

Send us Fan Mail

In this episode, we sit down with a true Florida cattleman to talk all things Florida cattle and ranch life in the Southeast compared to west Texas ranchin. From running cows in swampy, humid conditions to moving to west Texas and the differences between the too, this conversation gives a whole new perspective on what it means to cowboy outside of the West.

We dive into the history of Florida cattle, how they’ve adapted to the environment, and what it takes to keep a herd thriving in heat, insects, and tough terrain. We also talk about day-to-day ranch work, lessons learned along the way, and how faith, grit, and tradition still play a huge role in the cattle industry today.

If you’ve only ever thought about West Texas or the Midwest when it comes to cattle, this episode will open your eyes to a whole different side of the industry.

Wanna rep the brand and show the world you're about that ranch life? Snag your Registered Ranching merch now at RegisteredRanching.com. Hats, tees, hoodies, all the cowboy-approved gear you need to look sharp whether you’re in the saddle or the city!

And don’t forget to follow along the ride:
📱 Instagram / TikTok / Facebook / YouTube: @tuckerbrownrab
🎙️ Podcast clips, behind-the-scenes ranch content, cowboy skits, and real-deal ag talk, we’re bringin’ it all!

Let’s keep the ranch in the family, and the family in the ranch.
Y’all stay classy, and ranch on ‘em.

USE AMBROOK To help YOU with your ranching & farming finances!! USE Code: TUCKERBROWN!

Send us Fan Mail

This one’s for the cowboys trying to do it right.

We had DallyBoy13 on and got real about faith, cowboyin’, and the truth behind social media. It’s easy to get caught up in views, followers, and the image but we talk about what it looks like to stay rooted in God while still chasing what you love.

Real talk. No fluff. Just faith, work, and cowboyin’.

Wanna rep the brand and show the world you're about that ranch life? Snag your Registered Ranching merch now at RegisteredRanching.com. Hats, tees, hoodies, all the cowboy-approved gear you need to look sharp whether you’re in the saddle or the city!

And don’t forget to follow along the ride:
📱 Instagram / TikTok / Facebook / YouTube: @tuckerbrownrab
🎙️ Podcast clips, behind-the-scenes ranch content, cowboy skits, and real-deal ag talk, we’re bringin’ it all!

Let’s keep the ranch in the family, and the family in the ranch.
Y’all stay classy, and ranch on ‘em.

USE AMBROOK To help YOU with your ranching & farming finances!! USE Code: TUCKERBROWN!

Send us Fan Mail

In this episode, we sit down with a feedyard manager to talk all things cattle, but it doesn’t stop there. What starts as a conversation about feedyard life quickly turns into something bigger—covering faith, relationships, and plenty of laughs along the way.

We dive into the realities of managing cattle at scale, lessons learned in the industry, and the kind of life advice you only get from years of experience. Throw in a few dad jokes, and you’ve got an episode that’s equal parts real, relatable, and entertaining.

If you’re in agriculture, thinking about it, or just enjoy honest conversations with good people—this one’s for you.

Wanna rep the brand and show the world you're about that ranch life? Snag your Registered Ranching merch now at RegisteredRanching.com. Hats, tees, hoodies, all the cowboy-approved gear you need to look sharp whether you’re in the saddle or the city!

And don’t forget to follow along the ride:
📱 Instagram / TikTok / Facebook / YouTube: @tuckerbrownrab
🎙️ Podcast clips, behind-the-scenes ranch content, cowboy skits, and real-deal ag talk, we’re bringin’ it all!

Let’s keep the ranch in the family, and the family in the ranch.
Y’all stay classy, and ranch on ‘em.

USE AMBROOK To help YOU with your ranching & farming finances!! USE Code: TUCKERBROWN!

Send us Fan Mail

We sit down with Grace “Gator” Oyer as she wraps up her final days here at the ranch. What started as an internship turned into a three-year journey of hard work, growth, and becoming a key part of the operation.

From managing livestock data to living the day-to-day realities of ranch life, Grace shares what it’s really like behind the scenes, what she’s learned along the way, and why she’s decided it’s time to move on. This one’s about commitment, challenges, and closing a chapter the right way.

Wanna rep the brand and show the world you're about that ranch life? Snag your Registered Ranching merch now at RegisteredRanching.com. Hats, tees, hoodies, all the cowboy-approved gear you need to look sharp whether you’re in the saddle or the city!

And don’t forget to follow along the ride:
📱 Instagram / TikTok / Facebook / YouTube: @tuckerbrownrab
🎙️ Podcast clips, behind-the-scenes ranch content, cowboy skits, and real-deal ag talk, we’re bringin’ it all!

Let’s keep the ranch in the family, and the family in the ranch.
Y’all stay classy, and ranch on ‘em.

USE AMBROOK To help YOU with your ranching & farming finances!! USE Code: TUCKERBROWN!

Send us Fan Mail

On Episode 66, we sit down with Tucker Brown for a wide-open conversation that hits every side of ranch life. We react to some of the hottest ranching and cowboying videos making the rounds, breaking down the good, the bad, and the downright wild takes.

From there, the talk turns personal—stories of wrecks, hard lessons, long journeys, and the experiences that shape a cowboy both in and out of the saddle. It’s honest, unfiltered, and full of real ranch wisdom earned the hard way.

Wanna rep the brand and show the world you're about that ranch life? Snag your Registered Ranching merch now at RegisteredRanching.com. Hats, tees, hoodies, all the cowboy-approved gear you need to look sharp whether you’re in the saddle or the city!

And don’t forget to follow along the ride:
📱 Instagram / TikTok / Facebook / YouTube: @tuckerbrownrab
🎙️ Podcast clips, behind-the-scenes ranch content, cowboy skits, and real-deal ag talk, we’re bringin’ it all!

Let’s keep the ranch in the family, and the family in the ranch.
Y’all stay classy, and ranch on ‘em.

USE AMBROOK To help YOU with your ranching & farming finances!! USE Code: TUCKERBROWN!

Send us Fan Mail

In this episode, we sit down with Donnell Brown to talk all things cattle—from the business side to the genetics that drive quality and consistency. Donnell shares insights on current cattle news, market trends, and what producers should be paying attention to right now. We also dive into the upcoming March sale, what to expect, and how preparation plays a key role in success. Along the way, Donnell reflects on family legacy, lessons passed down through generations, and what it means to carry that legacy forward in today’s cattle industry.

Wanna rep the brand and show the world you're about that ranch life? Snag your Registered Ranching merch now at RegisteredRanching.com. Hats, tees, hoodies, all the cowboy-approved gear you need to look sharp whether you’re in the saddle or the city!

And don’t forget to follow along the ride:
📱 Instagram / TikTok / Facebook / YouTube: @tuckerbrownrab
🎙️ Podcast clips, behind-the-scenes ranch content, cowboy skits, and real-deal ag talk, we’re bringin’ it all!

Let’s keep the ranch in the family, and the family in the ranch.
Y’all stay classy, and ranch on ‘em.

USE AMBROOK To help YOU with your ranching & farming finances!! USE Code: TUCKERBROWN!

Send us Fan Mail

In this episode, we sit down with Crockett Carothers, host of The Wealthy Cowboy Podcast, to talk about building success without losing your Western roots. Crockett shares his journey through business, mindset, and the lessons learned from living the cowboy way. We dive into what “wealth” really means, the grit it takes to grow, and how values like faith, discipline, and hard work still matter in today’s world. This conversation blends entrepreneurship with Western heritage, showing how the cowboy mentality still builds leaders, businesses, and strong lives.

Wanna rep the brand and show the world you're about that ranch life? Snag your Registered Ranching merch now at RegisteredRanching.com. Hats, tees, hoodies, all the cowboy-approved gear you need to look sharp whether you’re in the saddle or the city!

And don’t forget to follow along the ride:
📱 Instagram / TikTok / Facebook / YouTube: @tuckerbrownrab
🎙️ Podcast clips, behind-the-scenes ranch content, cowboy skits, and real-deal ag talk, we’re bringin’ it all!

Let’s keep the ranch in the family, and the family in the ranch.
Y’all stay classy, and ranch on ‘em.

USE AMBROOK To help YOU with your ranching & farming finances!! USE Code: TUCKERBROWN!