June 29, 2017

S5B: E10: Garth Koyle and Darren Ethier – Event Smart

59 minutes

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On today’s episode, Sam and Corey interview Darren Ethier and Garth Koyle the co-founders of Event Espresso and Event Smart. They discuss how to take your successful WordPress plugin and turn it into a SaaS. This is a lively technical discussion about spinning up a SaaS startup using the WordPress framework.

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Matt Report - A WordPress podcast for digital business owners

S5B: E10: Garth Koyle and Darren Ethier - Event Smart

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00:58:33

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Guests:

Garth Koyle is a Co-founder of Event Espresso and has over 15 years of experience in business management and Internet marketing. He competed in the 2011 Utah Entrepreneur Challenge for Event Espresso, taking home the grand prize of 40k for the business plan. Garth has spoken at several WordCamps on entrepreneurship and plugin development.

Darren Ethier has been developing websites for over 18 years and has been a fan of WordPress since (WordPress 1.5). Darren is the founder of the WordPress development shop roughsmootheng.in, and creator of the popular WordPress plugin Organize Series. Darren first started working together with the Event Espresso team to help develop the new website and implement things to work with automatic updates. Darren still believes that all things are possible with WordPress.

What you will learn from this episode:

Event Espresso is a WordPress plugin that specializes in online events for registration and ticketing. (4:51)

Event Smart is the SaaS – the online registration product running in a WordPress multisite platform. You sign up, create an event, start selling tickets and get paid directly. This product is more economical and less technical. (5:29)

The plugin version is currently Event Espresso EE4. It is a total rewrite of the code and is not backward compatible. (8:11)

There is a migration for events from EE3 to EE4. (47:31)

There are a lot of add-ons for EE3 which were requested by users that still need to be supp...

...more