Matt Report

S5B: E11: Thomas Griffin

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In this episode Sam and Corey interview Thomas Griffin from OptinMonster. The discussion is how you can successfully shift your business from a plugin model to SaaS model.

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Matt Report - A WordPress podcast for digital business owners
S5B: E11: Thomas Griffin
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Guest:

Thomas Griffin is the co-founder of OptinMonster and CTO of Awesome Motive which houses the brand. Prior to OptinMonster, he founded Soliloquy, the fastest WordPress slider plugin, and Envira Gallery, a revolutionary gallery solution for photographers. He is an expert developer with deep knowledge of building products for mass-market. Thomas knows firsthand that software for marketers is generally poor in quality. He’s proud that OptinMonster is changing that by creating extremely easy to use and technologically sound SaaS (Software as a Service) that works for users outside of the WordPress framework. Thomas is a frequent speaker on topics of performance and scalability.

What you will learn from this episode:

  • The decision was made from Awesome Motive – which houses the OptinMonster Brand to move to a SaaS product in January 2013. (4:56)
  • OptinMonster used to be a WordPress plugin managed through the dashboard. (6:03)
  • The product was tested out from the WPBeginner website when it was realized that there were problems scaling. (7:24)
  • Data portability was available in WordPress and Thomas had that experience from the Soliloquy product. (7:40)
  • The demand to use OptinMonster was coming out of the WordPress ecosystem, so it was profitable to look at the product as a SaaS. (9:15)
  • The host partner for the SaaS is Pagely and they have the expertise to scale the product quickly. (13:00)
  • Your website visitors need to have meaningful data available. (21:18)
  • You can have page level targeting and categories on your site with a lead magnet. (Ex: Target baseball enthusiasts instead of all sports). (21:20)
  • You can segment your list to get immediate value out of your subscribers. (22:18...
    • ...more
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