August 11, 2017

S5B: E12: Brian Casel on building Ops Calendar

45 minutes

On today’s episode Corey and Sam interview Brian Casel about his passion for productized services and how you can launch a SaaS product quickly. They discuss Brian’s newest product, Ops Calendar and how that naturally evolved from Audience Ops.

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Matt Report - A WordPress podcast for digital business owners

S5B: E12: Brian Casel on building Ops Calendar

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Guest:

Brian Casel started out in 2011 with a plugin called Restaurant Engine, a hosted website design service for the hospitality industry. He grew it until 2015 when it was sold. Now he is the owner of Audience Ops, a productized done -for-you service which he started in 2015. In 2017, Brian launched Ops Calendar, a software tool that enables content marketers and agencies to plan a content calendar, schedule social media, and track traffic and conversions from content. Brian’s role today consists of strategy for growth, product design, marketing, and customer development.

What you will learn in today’s episode:

Audience Ops is a Content Marketing Company focused on productized services for Software and B2B clients. (6:40)

Ops Calendar is a SaaS product that naturally grew and is complementary to Audience Ops. (7:20)

Ops Calendar is a content calendar with smart features built into it. (ex: Social Media scheduling) (7:34)

The Audience Ops service will continue in addition to the SaaS product. (9:02)

The full-service product of Audience Ops will still exist where the research and writing of content is done for you. (9:13)

There is a package called Audience Ops Express that provides all the tools except the writing. (9:43)

Audience Ops Express will launch with Content Calendar but it is a spin on the current service. (10:52)

Audience Ops was built around processes, not writing content. (28:29)

The content calendar came from day to day work of producing podcasts. (29:30)

You do not need to use WordPress to use the Ops Calendar. It is a standalone tool. (36:04)

Challenges and Opportunities of the SaaS Product:

...more

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