Matt Report

S5B: E6: James Laws of Ninja Forms on SaaS

Listen Later

On today’s episode, we’re talking to James Law.  James talks about how to prepare your product for SaasS (Software as a Service). He is an accomplished developer who built Ninja forms in 2011 with his business partner Kevin Stover even though there were many form builders in that space.

Matt Report - A WordPress podcast for digital business owners
S5B: E6: James Laws of Ninja Forms on SaaS
Play Episode
Pause Episode

Mute/Unmute Episode
Rewind 10 Seconds
1x
Fast Forward 30 seconds
00:00
/
00:38:09
Subscribe
Share
RSS Feed

Share
Link

Embed

Download file | Play in new window | Duration: 00:38:09

Guests :

James Laws from Ninja forms is interviewed by Corey Maass and Sam Brodie. James honestly shares his experience in the forms builder space and where he sees the move to SaaS in his future.

What you will learn from this episode:

  • A business model and marketing strategy did not exist for Ninja Forms. (4:38)
  • Ninja Forms was launched even though there were a lot of successful form builders in the space. (4:50)
  • Ninja Forms was originally a premium plugin with a lifetime subscription. The lifetime subscription was honored although it was not a successful model for the creators. (5:18)
  • In 2011 a light version of Ninja Forms was available with a pro upgrade offer. This was done to get a presence on the WordPress.org website. (6:24)
  • Most users that use Ninja forms do not use everything that is sold with the plugin. This gave the owners the idea to segment the options and sell it through the EDD (Easy Digital Downloads) plugin. (7:33)
  • James reached out the WordPress development community to offer partnerships with add-ons. (8:57)
  • Pippin (from Pippin Plugins) built the Mailchimp add-on after reviewing the code base and signed on with the Ninja Forms partners. (9:15)
  • The ecosystem for splitting the profits was set up using the Trello system. (10:25)

    • Marketing a Move to SaaS:

    • Struggles that people say exist in a saturated market may be a false standard. A saturated market proves that there is a viable market. (11:45)
    • You need to look at plugins to service anyone. The plugin becomes a connector to the service. (22:18)
    • Ninja Forms is looking to take a two-prong approach for SaaS.  If you are using the plugi...
      • ...more
      View all episodesView all episodes
      Download on the App Store
      Matt ReportBy Matt Report & Matt Medeiros
      • 4.9
      • 4.9
      • 4.9
      • 4.9
      • 4.9

      4.9

      133 ratings

      More shows like Matt Report

      View all
      Freakonomics Radio by Freakonomics Radio + Stitcher

      Freakonomics Radio

      32,246 Listeners

      The Joe Rogan Experience by Joe Rogan

      The Joe Rogan Experience

      229,674 Listeners

      Planet Money by NPR

      Planet Money

      30,609 Listeners

      WP Tavern by WordPress Tavern

      WP Tavern

      71 Listeners

      Podcast – Kitchen Sink WordPress by Adam Silver

      Podcast – Kitchen Sink WordPress

      25 Listeners

      The Daily by The New York Times

      The Daily

      113,121 Listeners

      The Diary Of A CEO with Steven Bartlett by DOAC

      The Diary Of A CEO with Steven Bartlett

      8,876 Listeners

      Web Design Business with Josh Hall by Josh Hall

      Web Design Business with Josh Hall

      107 Listeners

      All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

      All-In with Chamath, Jason, Sacks & Friedberg

      10,254 Listeners

      The WP Minute by Matt Report & Matt Medeiros

      The WP Minute

      1 Listeners

      Breakdown - A Gravity Forms Podcast by Gravity Forms

      Breakdown - A Gravity Forms Podcast

      1 Listeners

      Within WordPress by Within WordPress with Remkus de Vries

      Within WordPress

      0 Listeners

      The WP Minute+ by Matt Medeiros

      The WP Minute+

      1 Listeners

      No Script Show by Nathan Wrigley, David Waumsley

      No Script Show

      0 Listeners

      Webmasters.FM by Webmasters.FM

      Webmasters.FM

      2 Listeners