Nir Eyal is an Israeli-born American author, lecturer and investor who teaches about the intersection of psychology, technology and business. He's authored two books: Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. Here, Nir deep dives into what distraction is and why we're drawn to it, the human desire to accomplish something and the importance of knowing the person you want to become. 

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