What if the biggest thing holding chiropractic back isn’t philosophy, technique, or insurance—but technology?

In this episode of Chiropractical, host Jon Kec sits down with Dr. Jay Greenstein, chiropractor, entrepreneur, and CEO of Kaiser Health Group and EMBODI, to unpack the real blind spots limiting chiropractic growth and patient impact … and why AI and digital tools are no longer optional.

Dr. Greenstein breaks down how chiropractors can start using tools like ChatGPT today—not as gimmicks, but as customized digital extensions of their practice, values, and mission. They explore how AI can dramatically reduce administrative load, improve patient communication, and meet modern expectations for digital healthcare, without losing the human touch.

If you’ve been curious about AI but unsure where to begin, or worried about doing it wrong, this conversation delivers a roadmap.

What You’ll Learn in This Episode:

• Why chiropractic has lagged behind other healthcare professions in tech adoption
• How to safely use ChatGPT (and avoid hallucinations) in a clinical setting
• Improving patient communication through recorded encounters and scoring frameworks,
• Why patients now expect digital-first healthcare experiences
• Building mission, core values, and culture to strengthen teams and patient loyalty
• Using AI for competitive analysis and team-wide implementation

 

Episode Chapters

01:15 – Chiropractic’s Blindspot
02:25 – Where to Start with AI
05:33 – AI Hallucinations & Research Tools
08:18 – Keeping the Human Touch
13:15 – Patient Digital Expectations
17:41 – The Future of Chiropractic Technology
22:22 – The Four Realms of Practice
26:07 – AI for Competitive Analysis
28:12 – Core Values & Culture
33:50 – 360 Feedback & Blind Spots

If you have questions for Chiropractical, reach out at [email protected].

Watch the video version of this episode on the NCMIC YouTube Channel. 

Follow this link to learn more about EMBODI.

Episode Release Date: April 22, 2026

About Dr. Jay Greenstein

Dr. Jay is the founder and CEO of EMBODI, a Remote Therapeutic Monitoring Platform for chiropractors. EMBODI helps improve treatment adherence and outcomes, and increase practice income through its proprietary, patented technology. The mission of the company is to be the worldwide digital health leader for chiropractic.

Dr. Jay is also the founder and CEO of the Kaizo Health Companies and is a sought out international speaker and consultant, teaching evidence into practice, leadership, business management and emerging technologies.

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