We need to give our pee a second life!

By 2030, we will miss 40% of the water we need to reach an equilibrium. 

This means we whether accept our fate and dry out or try to find that missing water in the next decade.

You don't want to dry out? Me neither, so what can we do?

Suppose we solve the problem the conventional way. In that case, it will cost the World about two thousand billion dollars to refurbish existing infrastructure and another four thousand billion dollars to build new ones.

That makes for a six thousand billion dollar bill or about twenty-four Elon Musks.

To reduce the bill, it's about time to become creative and efficient.

In our wastewater treatment plants, we clean water up to high environmental standards. And then what do we do? We flush it away!

With just one more polishing step, that water could be perfectly fit for a wide variety of purposes, from industrial applications to irrigation.

Used right, wastewater reuse could cover 10% of the World's water needs, which would already solve a significant portion of the problem!

See, we need to give our pee a second life!

Wanna dive deeper into the topic? Check out my live show with Vincent Caillaud, CEO of Veolia Water Technologies, and Reinhard Hübner, CEO of SKion Water! 

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