Join Craig Hutchison and Damian Barrett for S7 Ep 38

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TIME CODES

0.00 - How did Hutchy cope without a phone for 16 hours?

3.00 – The Ross Lyon appointment and how it played in the media.

10.30 – The relationship between the News department and network talent.

11.45 – Is the Ross Lyon the most contrived coaching appointment of the year? The pictures and footage seemed to be easily accessible.

?? – The PR insert story – nice example by Ayrton Woolley

19.00 – Hutchy made number 29 in the Media Week Power 100. You can read the full Power 100 List HERE.

21.00 - #MiniDamo update.

22.00 – Bureau of Meteorology re-brand. Don’t call us the “BOM”. Smacks of being out of tune with society.

25.30 – The Reserve Bank of Australia – 5 consecutive interest rate rises in a row even after saying there would be no rate rises a year or so ago.

28.00 – The sponsorship dramas of Netball Australia’s Diamonds – a week on.

36.00 – Source Attribution – another great example.

37. 00 – The Glass Jaw award. Nomination for PVO.

39.00 – Herald Sun ‘We’re for You” while promoting NSW races.

41.00 – Question of the Week for Drinkwise from Brent Pierce via Twitter “After the India v Pakistan T20 on Sunday night – is the number one priority for the ICC to broker getting test matches and regular fixtures between these teams? How would you get the two parties together?”

To send Hutchy and Damo a question jump on Twitter or Facebook or email [email protected]

The Sounding Board is produced, engineered and edited by Jane Nield for SEN.