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TIME CODES

0.00 - Hutchy’s panic inducing incident getting stuck in the media lift at Lords. It’s not the first time it’s happened. Damo’s memories of getting stuck in a cable car with Dippa in Cape Town.

9.30 – Basil Zempalis – is their a higher position than Lord Mayor on the cards for Basil.

11.50 – Peter Ford and Shane Warne’s Dad.

13.00 – Man parks car where he shouldn’t. . .Nathan Buckley clickbait stories continue.

14.30 – Matty and Andrew Johns – will the feud be resolved?

17.30 – Max Becker’s interview with Nelly Yoa landed him on Media Watch. Hutchy gives us the background story.

20.10 – The PR Pay Off – Mitch Cleary with a classic with Christian Petracca.

21.45 – Source attribution update. . .intimate and prominent sources.

22.10 – The sacking of Stuart Dew – is this a good example of a

 self-perpetuating story?

26.45 – The death knell for traditional papers. New York Times outsourcing it’s sports reporting.

30.40 – Pat Cummins' new partnership

33.00 – Hutchy has a swing at the RSPCA for getting shirty about new show Dogs Behaving Badly.

36.45 – Transgressions and apologies in the AFL.

38.00 – Aaron Rogers and change in his brand position

42.00 – Glass Jaw / Question of the Week – Gerard Whateley for taking on the trolls after a fake tweet attributed to him.

44.00 – What’s our early take on Threads the new Meta platform.

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The Sounding Board is produced, engineered and edited by Jane Nield for SEN.