Under the Influence with Terry O'Reilly

S9E09 - Search Parties: The Relentless Hunt For New Customers


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This week, we explore the surprising ideas companies use to attract new customers. Like “Finger Lickin’ Good” nail polish from KFC. Or NASCAR’s partnership with Harlequin romance novels. The search for new customers is endless. And the resulting marketing is endlessly fascinating.


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Under the Influence with Terry O'ReillyBy Apostrophe Podcast Network

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