Adam White is a serial entrepreneur, and a 4x SaaS founder. He’s a father of 7 and a filmmaker. He’s running SquidVision and JustReachOut.

Today we have Adam White joining us on the show to share how to increase a business valuation through multiple marketing channels.

In this episode we cover:

00:00 Start

00:24 Know more about our new guest

01:27 Today's topic and expertise Adam on it

06:20 Why is it important to have diversity in marketing channels?

09:06 How does Adam double his SaaS through multiple marketing channels?

15:11 What should you use to grow your SaaS business?

18:51 How Adam knows how customers google their problems?

21:19 Advice from Adam for founders who want to multiple their marketing channels

22:52 Adam's ways to disconnect from work

25:22 Challenges that Adam has and how SaaS Insiders can help him

27:18 Know more about SquidVision (launched soon)

29:19 How connected SquidVision with your product?

30:16 Inspiring resources for Adam

31:38 Adam's opinion on "Facts tell and story sell"

34:14 What does success mean for Adam?

37:03 Last advice from our guest

Get in touch with Adam White:

https://mobile.twitter.com/realadamwhite (Twitter)

https://squidvision.com/ (Adam’s business)

https://justreachout.io/ (Adam’s business)

Grab your 25% discount on Adam’s SaaS here (don’t forget to mention you heard about it from SaaS Insiders Podcast):

https://mobile.twitter.com/realadamwhite

Books:

https://www.amazon.com/Growth-Hacker-Marketing-Primer-Advertising/dp/1591847389 (Growth Hacker Marketing: A Primer on the Future of PR, Marketing)

https://www.amazon.com/Traction-Startup-Achieve-Explosive-Customer/dp/1591848369 (Traction: How Any Startup Can Achieve Explosive Customer Growth)

https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329 (Building a StoryBrand: Clarify Your Message So Customers Will Listen)

https://www.amazon.de/Play-Bigger-Dreamers-Innovators-Dominate/dp/0062407619 (Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets)

Mentions:

Micro Conf (Slack group)

Tag Us and follow: https://www.linkedin.com/in/vladhu-saasconsultant/ (LinkedIn)

https://www.youtube.com/channel/UCerHCHaOXIhL5T8-GYFbpgw (YouTube channel)

https://www.facebook.com/vladhu.saas (Facebook)

Austin Kerr found that there are great solutions cohesive solutions for project managers, sales/marketing teams, and accounts, but he found there was no software built specifically to help CEO’s and managers of business. So, he combined the best parts of HR software, LMS’s, Knowledge Bases, and Business Metrics. To give business owners a cohesive solution to all those problems!

Vlad’s version:

Austin Kerr is a serial entrepreneur, Philanthropist, and a SaaS Founder.

He implemented his best experience of building teams&culture when founding Humanagement, and today Austin is sharing a stage with Vlad to talk about how the right company culture impacts your SaaS Profitability.

In this episode, you’ll hear:

00:00 Start

00:25 Intro

01:01 How does company culture impact its profitability?

03:49 Number 1 mistake company makes when they build their team culture

06:56 How to define good company culture?

10:51 How to define core values?

14:30 How to measure good culture?

19:39 One advice from Austin in terms of building team culture

20:18 One advice that Austin will give himself 5 years ago

20:55 What Austin’s business is about?

22:53 what biggest challenges does Austin face as a founder?

24:44 How does Austin define today, his success?

25:57 How to get in touch with Austin?

26:49 Summary from Austin for this episode

Get in touch with Austin Kerr:

https://humanagement.io/ (Austin’s business)

[email protected] (email)

https://www.linkedin.com/in/austin-kerr/ (LinkedIn)

https://twitter.com/austinmkerr (Twitter)

Books:

https://www.amazon.com/Good-to-Great-Jim-Collins-audiobook/dp/B003VXI5MS/ref=tmm_aud_swatch_0?_encoding=UTF8&qid=&sr=

(Good to Great: Why Some Companies Make the Leap...And Others Don't)

Tag Us and follow: https://www.linkedin.com/in/vladhu-saasconsultant/ (LinkedIn)

https://www.youtube.com/channel/UCerHCHaOXIhL5T8-GYFbpgw (YouTube channel)

https://www.facebook.com/vladhu.saas (Facebook)

About the Guest:

Cody McGuffie is a successful american entrepreneur. Growing eCommerce business over multiple years, Cody found a need for a SaaS product in the marketplace. This is how EverBee emerged.

Today Vlad Hu is interviewing Cody McGuffie to find out what it takes to bootstrap a successful high-profit SaaS business.

Episode Timestamps:

00:00 - Start

00:20 - Intro

00:42 - How do you find a product market fit?

02:10 - Why did you decide not to take capital from investors when the opportunity presented itself?

04:40 - How do you build a tech team as a non-tech founder?

07:45 - What does it take to bring a SaaS business like EverBee from a complete zero to a positive cash flow business without external investment?

11:43 - What is the best stage for getting investments in EverBee?

13:30 - What tips would you give a younger you who's just starting EverBee?

15:55 - Three resources that impacted your business life the most

18:22 - One activity that helps you disconnect from your work.

20:39 - What definition of success do you have?

22:50 - What is your biggest challenge with EverBee now?

24:16 - Learn more about Cody McGuffie

Get in touch with Cody:

https://www.linkedin.com/in/codymcguffie/ (LinkedIn)

Check out EverBee - the best Etsy Seller Assistant: https://elmlink.co/everbee

Books:

1. https://www.amazon.com/Blitzscaling-audiobook/dp/B07DJYYG66/ref=sr_1_2?qid=1662372709&refinements=p_27%3AReid+Hoffman&s=books&sr=1-2 (Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies)

2. https://www.amazon.com/Zero-to-One-audiobook/dp/B00M284NY2/ref=tmm_aud_swatch_0?_encoding=UTF8&qid=&sr= (Zero to One: Notes on Startups, or How to Build the Future)

3. https://www.amazon.com/Napoleon-Hills-Outwitting-Devil-Freedom/dp/B0054N6J5S/ref=tmm_aud_swatch_0?_encoding=UTF8&qid=&sr= (Napoleon Hill's Outwitting the Devil: The Secret to Freedom and Success)

Mentions:

1. Jeff Bezos biography

2. https://www.amazon.com/Vivid-Vision-Remarkable-Aligning-Business/dp/161961877X (the book that Vlad mention - Vivid Vision: A Remarkable Tool For Aligning Your Business Around a Shared Vision of the Future)

Tag and follow Vlad Hu:

https://www.linkedin.com/in/vladhu-saasconsultant/ (LinkedIn)

https://www.youtube.com/channel/UCerHCHaOXIhL5T8-GYFbpgw (YouTube channel)

https://www.facebook.com/vladhu.saas (Facebook)