Yukon Palmer, the CEO of FieldLogix, founded the company from his spare bedroom in 2002. Since then, his SaaS solution has been adopted by companies like Trane and some of the largest US companies in the mechanical contracting, construction, transportation, and last-mile delivery industries.

Today we have Yukon Palmer, to share how to build SaaS that lasts decades.

In this episode, we cover the following:

00:00 Intro

00:34 Who is Yukon Palmer

01:05 What is IoT?

2:20 Key components of the successful founder

4:10 Fast-growing VS growing step-by-step SaaS business

7:23 How to secure your position in the market

08:46 SaaS and IoT changes over the last decade

10:54 What are the market conditions for startups at the moment?

14:06 Yukon’s framework on money distribution for product-market-fit SaaS startup

18:12 Yukon’s position about recession

21:09 How to select the right target audience for your product

23:11 B2B VS B2C in times of recession

25:22 How to improve customer acquisition cost?

27:28 Learning resources from Yukon

29:12 Yukon advice to younger self

31:33 Advice from Yukon exclusively for SaaS Insiders

32:37 Flexible expenses VS Static expenses

38:44 Final thoughts

Get in touch with Yukon Palmer :

https://www.linkedin.com/in/yukonpalmer/?locale=es_ES (Linkedin)

https://twitter.com/yjpalmer (Twitter)

https://medium.com/@yukonpalmer (Medium)

https://fieldlogix.com/ (Yukon’s business)

Books:

https://www.amazon.de/Good-Great-Jim-Collins/dp/0712676090 (Good To Great: Why Some Companies Make the Leap... and Others Don't)

https://www.amazon.com/Shoe-Dog-Memoir-Creator-Nike-ebook/dp/B0176M1A44 (Shoe Dog: A Memoir by the Creator of Nike)

Tag Us and follow:

https://www.linkedin.com/in/vladhu-saasconsultant/ (LinkedIn)

https://www.youtube.com/channel/UCerHCHaOXIhL5T8-GYFbpgw (YouTube channel)

https://www.facebook.com/vladhu.saas (Facebook)

Sydney Davis is the Founder of NixCode, formerly Tequity, a no code app development software company. She is dedicated to supporting non-technical entrepreneurs, helping them launch their first successful mobile app. SincTo date, Sydney has been recognized as one of 30 Influential Women Advancing AI in 2020 and a Forbes Next 1000 Entrepreneur Honoree.

Today we have Sydney Davis to share how important the Personal Brand is for a SaaS Founder.

In this episode, we cover the following:

00:00 Intro 00:41 Who is Sydney Davis?

01:17 How does Sydney highlight her product against others?

05:27 What is the Most critical sphere of business you need to automate before scale?

12:27 How valuable is a personal brand for SaaS founders?

17:20 Next goals of Sydney as a TED speaker?

19:04 Sydney advise in terms of business to younger self

22:26 Sydney's advice on how to build a personal brand?

25:53 Advice from Sydney exclusively for SaaS Insiders and founders who get started

29:12 Updates from Sydney exclusively for SaaS Insiders

30:40 Inspiring resources from Sydney

35:16 Get in touch with Sydney

36:00 Final thoughts

Get in touch with Sydney Davis:

https://www.linkedin.com/in/iamsydneydavis/ (Linkedin)

https://twitter.com/Iammisslorraine (Twitter)

https://www.sydneylorraine.com/ (personal website)

https://nixcodeapps.com/ (Sydney’s business)

Books:

https://www.amazon.com/Profit-First-Transform-Cash-Eating-Money-Making/dp/073521414X (Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine)

Mentions:

https://www.youtube.com/watch?v=UXdpajW6CvA&t=22833s (Sydney’s TED speech)

https://goodienation.org/ (community)

Tag Us and follow:

https://www.linkedin.com/in/vladhu-saasconsultant/ (LinkedIn)

https://www.youtube.com/channel/UCerHCHaOXIhL5T8-GYFbpgw (YouTube channel)

https://www.facebook.com/vladhu.saas (Facebook)

David Sorbara is a founder of Barkley HQ. Barkley HQ is an all-in-one solution designed to help pet groomers run and manage their businesses efficiently.

Today we have David Sorbara sharing with us how to onboard SaaS clients and keep them onboard.

In this episode, we cover the following:

00:00 Intro

00:57 Who is David Sorbara?

03:09 What principles of client onboarding do David use with his team?

05:18 Are life onboarding sessions relevant to B2B SaaS?

05:50 Personalized onboarding: is it worth it?

11:20 How to make users stay with you through customer support?

14:56 How can you know if the customer experience of your product is great or not?

16:17 Is it a good idea to motivate users to share feedback by giving them some bonuses?

20:05 Does David moderate the communities of his product?

24:33 What is the biggest misconception about client retention first-time SaaS founders have?

28:16 What are the key elements in David's business that make customers stay onboard?

29:28 Top 1 advice for SaaS Insiders from David

31:38 Key tactics from David to “wear customer's shoes”?

36:44 Challenges that David has and how SaaS Insiders can help him

38:34 Inspiring resources from David

41:52 What does success mean for David?

44:19 How to get in touch with David?

46:02 Conclusions

Get in touch with David Sorbara:

https://twitter.com/davidmsorbara (Twitter) https://instagram.com/davidmsorbara?igshid=YmMyMTA2M2Y= (Instagram)

https://barkleyhq.com/contact.php (David's Business)

Mentions:

Michael Dubin (founder of Dollar Shave Club)

Udemy (online courses)

Tag Us and follow:

https://www.linkedin.com/in/vladhu-saasconsultant/ (LinkedIn)

https://www.youtube.com/channel/UCerHCHaOXIhL5T8-GYFbpgw (YouTube channel)

https://www.facebook.com/vladhu.saas (Facebook)

Rick Raddatz is a true internet pioneer and legendary SaaS innovator. In 2006 Rick pioneered the idea of landing page hosting, well ahead of lead pages and click funnels. And in 2007 Rick created one of the first webinar services by combining phone conferencing with web-based slide sharing. And now today, Rick is the co-founder of MEETN, a video meeting service that aspires to be a better zoom than zoom, a better streamyard than streamyard, and a better webinar tool than any webinar tool.

Today we have Rick Raddatz to share The Future Of Sales In Video Calls.

In this episode, we cover the following:

00:00 Intro

00:35 Who is Rick?

05:03 Why was the idea of video and audio hosting in 2002 so revolutionary back in time?

07:42 Advice from Rick for younger himself

09:40 How has Rick changed in the way he conducts business?

12:49 What are the things that Rick will never delegate?

14:53 Better to have 1% of Facebook than 100% of small tiny business

18:26 Why are customers ditching Zoom in favor of Meetn?

21:08 About the new affiliate program of MEETN

25:18 What is the main difference between MEETN and other products?

31:47 Is it easy to use MEETN for non-tech founders?

33:01 Prioritize the needs of your users

36:04 Why do people buy and then don't use your product?

39:30 What does Rick think about user experience?

46:49 Get in touch with Rick

48:00 Conclusions

Get a special offer from Rick

https://meetn.com/3000

Get in touch with Rick Raddatz:

https://go.oncehub.com/RickRaddatz (book a call with Rick)

https://www.linkedin.com/in/rickraddatz/ (LinkedIn)

https://meetn.com/ (Rick’s business)

Books:

https://www.amazon.com/Getting-Things-Done-Stress-Free-Productivity/dp/0143126563 (Getting Things Done: The Art of Stress-Free Productivity)

Mentions: Apollo 13 (film)

Tag Us and follow:

https://www.linkedin.com/in/vladhu-saasconsultant/ (LinkedIn)

https://www.youtube.com/channel/UCerHCHaOXIhL5T8-GYFbpgw (YouTube channel)

https://www.facebook.com/vladhu.saas (Facebook)

Benjamin Peleg works with founders who want to give their businesses a winning edge and attract the investors they need in order to scale. Today we have Ben joining us on the show to share how to build a powerful pitch deck and close your investment round.

In this episode we cover the following:

00:00 Intro

00:44 Who is Ben? 01:38 Is finding fundraising a full-time activity, as SaaS founders used to think?

03:22 Do you need to prepare for fundraising before you suggest doing it?

05:07 Most common mistakes in a strategy of finding fundraising

06:37 With which type of investments do Ben and his clients face up?

09:08 Are angel investments not so risky now?

12:20 Framework of successful fundraising from Ben

14:12 How can you create a story for investors?

20:28 How long do you need to have your pitch?

23:55 How do you know you have everything before starting a pitching process?

25:19 What kind of investor do you need to look for?

27:13 Investors are not just people with money, they could bring value to your product

28:34 Top 1 advice for SaaS Insiders from Ben

30:06 Activity that helps Ben disconnect from work

30:38 Ben's advice for younger himself

31:24 Inspiring and helpful resources from Ben

32:49 How SaaS Insiders can help Ben with challenges in his business?

34:15 What is success for Ben?

35:31 Get in touch with Ben

36:27 Concluding thoughts from Ben

Get in touch with Benjamin Peleg:

https://www.linkedin.com/in/benjamin-peleg-b7673080/ (LinkedIn)

https://www.facebook.com/ben.peleg.7 (Facebook)

https://www.linkedin.com/company/ben-peleg-pitch-coaching/about/ (Ben’s business)

Grab the training video on How Ben’s clients can raise $1 000 000+ rounds by reaching out to him on LinkedIn(don’t forget to mention you heard about it from SaaS Insiders Podcast):

https://www.linkedin.com/in/benjamin-peleg-b7673080/

Books:

https://www.amazon.com/Reach-Biggest-Possible-Audience-Message/dp/1523000872 (Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause)

https://www.amazon.de/Extreme-Ownership-Navy-Seals-Lead/dp/1250183863?language=en_GB (Extreme Ownership: How U.S. Navy SEALs Lead and Win)

Mentions: https://www.mattmorris.com/ (mentor in the marketing sphere)

Tag Us and follow: https://www.linkedin.com/in/vladhu-saasconsultant/ (LinkedIn)

https://www.youtube.com/channel/UCerHCHaOXIhL5T8-GYFbpgw (YouTube channel)

https://www.facebook.com/vladhu.saas (Facebook)

Adele Theobald is building a new generation of people platforms, the first 'everything' app, and an ecosystem.

She’s got 30 years of experience in HR, working as a board advisor, Head Of People, HR Director, HR Consultant, and Ops Manager, across short and long-term projects.

Today we have Adele to share with us how to Communicate With Developers as a Non-Tech Founder.

In this episode, we cover the following:

00:00 Intro

00:42 Who is Adele

02:15 Is communication with developers different from non-tech team members?

04:25 Why find a freelance developer, not a solution for your product?

07:27 Why are wireframes important?

09:32 How does Adele understand that she needs to use wireframes?

11:35 If Adele had known about wireframes, what would change in her product, and its building?

13:18 What is the optimal frequency of updates from developers for Adele?

14:20 How has Adel's communication style with technical specialists changed through these years?

18:48 Resources from Adele that improves her communication skills with developers

20:19 How does Adele communicate with developers to make clear what needs to be done

21:26 What happens if you will speak with developers in "their" language

23:30 Founders don't need to understand all technologies that developers talk about

25:01 Does the founder need to become a technical officer or there are other solutions

30:33 How SaaS Insiders can help Adele

33:15 Advice from Adele exclusively for SaaS Insiders about communication with technical specialists

36:32 Get in touch with Adele

37:16 Conclusions

Are you a non-tech founder and looking to get clarity on how to build your SaaS product? Connect with Vlad:

https://calendly.com/vlad-hu/schedule

Get in touch with Adele Theobald:

https://www.linkedin.com/in/adeletheobald/ (LinkedIn)

https://www.idrivehr.com/home (Adel’s business)

Mentions: Slack, Jira

Tag Us and follow:

https://www.linkedin.com/in/vladhu-saasconsultant/ (LinkedIn)

https://www.youtube.com/channel/UCerHCHaOXIhL5T8-GYFbpgw (YouTube channel)

https://www.facebook.com/vladhu.saas (Facebook)

Ayoub Moustaid is a serial digital entrepreneur passionate about SaaS business and mobile apps, Ayoub has 9+ years of experience in the digital & software engineering field, and he has been solving real-life problems through digital solutions since 2012. Now, he is the Managing Director of Overflow Digital Solutions, the founder of Fastdok, and other products.

Today we have Ayoub Moustaid to share with us how to Increase Conversions and Improve Product Through User Feedback.

In this episode we cover:

00:00 Intro

00:59 Who is Ayoub Moustaid

03:18 How feedback helps Ayoub to improve his product?

04:28 Long-term consequences of no process to collect feedback

08:12 Ayoub’s framework for collecting feedback from users

12:35 Why negative feedback is good for your product?

16:37 How does Ayoub understand with which feedback is quality feedback?

21:47 What do you do if you have conflicting feedback from your users?

24:28 Advice from Ayoub exclusively for SaaS Insiders about collecting feedback

25:54 What does Ayoub enjoy outside of work

26:55 Advice for Ayoub’s self back in time

27:58 How SaaS Insiders can help Ayoub

31:35 Definition of success from Ayoub

33:26 Get in touch with Ayoub

34:07 Improve your skills and product with these resources

35:53 Conclusions

Get in touch with Ayoub Moustaid:

https://www.linkedin.com/in/moustaidayoub/ (LinkedIn)

https://moustaid.me/ (Personal website) https://overflow.ma/ (Ayoub’s businesses)

Books:

https://www.amazon.com/Lean-Startup-Entrepreneurs-Continuous-Innovation/dp/0307887898 (The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses)

https://www.amazon.com/2025-Leader-Jacob-Morgan/dp/1119518377 (The Future Leader: 9 Skills and Mindsets to Succeed in the Next Decade)

Mentions:

Andrew Hacker https://www.amazon.com/Andrew-Hacker/e/B000APGDF6%3Fref=dbs_a_mng_rwt_scns_share

Tag Us and follow:

https://www.linkedin.com/in/vladhu-saasconsultant/ (LinkedIn)

https://www.youtube.com/channel/UCerHCHaOXIhL5T8-GYFbpgw (YouTube channel)

https://www.facebook.com/vladhu.saas (Facebook)

Ben Adler is the founder of Keyword Chef.

Today we have Ben Adler joining us on the show to share how to build a Highly-Targeted Audience for Your SaaS.

In this episode we cover:

00:00 Intro

00:35 Who is Ben Adler

02:36 Why do you as a SaaS founder need to think about the target audience?

04:16 What will happen if you skip research on your target audience?

05:10 Does the absence of understanding audience create a risk?

05:46 Ben's journey to finding his audience

06:41 Do you need to be the top expert in your niche to start building a community?

08:11 Go to social media where your audience lives 08:42 How to convert people from groups to your own blog/product

10:03 How does Ben make his groups keep growing?

12:25 Is your audience growing in a healthy way?

13:24 Advice from Ben to our listeners about building an audience

14:49 Activity that helps Ben disconnect from work

16:28 Ben's advice to younger self

18:53 How SaaS Insiders can help Ben to grow his business

20:52 3 top resources to elevate your business that Ben recommends

22:38 What does success mean to Ben?

24:08 Get in touch with Ben

24:37 Conclusions from Ben

Get in touch with Ben Adler:

https://www.facebook.com/Benjamin.Adler (Facebook) (email)

https://www.linkedin.com/in/ben-adler-1756b68/ (LinkedIn)

Books:

https://www.amazon.com/Lost-Founder-Painfully-Honest-Startup/dp/0735213321 (Lost and Founder: A Painfully Honest Field Guide to the Startup World)

https://www.amazon.com/Getting-Real-Smarter-Successful-Application/dp/0578012812 (Getting Real: The Smarter, Faster, Easier Way to Build a Successful Web Application)

Tag Us and follow: https://www.linkedin.com/in/vladhu-saasconsultant/ (LinkedIn)

https://www.youtube.com/channel/UCerHCHaOXIhL5T8-GYFbpgw (YouTube channel)

https://www.facebook.com/vladhu.saas (Facebook)

Lalit Gautam is a dynamic and young entrepreneur, who founded his first startup at the age of 23 and bootstrap, and now at the age of 29 He Founded four startups and three are funded with an Exit. Lalit is more concerned about social issues in India and developing nations and he believes Exponential Technology can be an important tool to solve such problems.

Since he started his entrepreneurial career Lalit has helped more than 50 social impact startups and entrepreneurs as a mentor and start-up consultant and helped them to raise funds. Lalit is a public speaker as well and has spoken on varieties of topics from the Future of SDGs to Civic education in the Arab world, unsustainable business model importance in startups to Human IQ vs Future of AI, etc at various platforms including UN HQ in Geneva.

In this episode we cover:

00:00 Intro

00:39 Know more about Lalit's background

01:57 Why do founders need to pay attention to irresistible SaaS offer?

04:15 Why does the value proposition make a difference?

07:06 What would be the process for crafting an offer?

13:04 Discussing why the founders forget about customers and their problems and focus just on features

17:17 How did Lalit get a great offer?

20:29 How do you know that your offer is great?

22:39 How do you know that your changes improve the offer?

26:44 One top advice for crafting offers from Lalit

29:49 Activity that helps Lalit disconnect from work

31:50 Lalit’s advice for younger himself

32:46 How to choose your team wisely?

34:38 How SaaS Insiders can help Lalit with challenges in his business?

37:04 Inspiring resources from Lalit

39:17 What is success for Lalit?

42:53 Get in touch with Lalit

43:38 Concluding thoughts from Lalit

Get in touch with Lalit Gautam:

https://www.linkedin.com/in/lalit-gautam-61241a23/ (LinkedIn)

https://www.linkedin.com/company/sensegrass/ (Lalit’s business)

Books:

https://www.amazon.com/Start-Why-Leaders-Inspire-Everyone/dp/1591846447 (Start with Why: How Great Leaders Inspire Everyone to Take Action)

Mentions: https://www.clubhouse.com/

Tag Us and follow:

https://www.linkedin.com/in/vladhu-saasconsultant/ (LinkedIn)

https://www.youtube.com/channel/UCerHCHaOXIhL5T8-GYFbpgw (YouTube channel)

https://www.facebook.com/vladhu.saas (Facebook)

Claudio Fuentes is a CEO and co-founder of Noonshot - a blockchain SaaS Startup. During his journey at Noonshot, he pivoted his product 3 times in 9 months to find a product market fit.

Today Claudio is on SaaS Insiders Podcast with Vlad to share with you his product market fit framework.

In this episode, we cover:

00:00 Start 00:20 Know more about our guest and today’s topic

02:53 At what stage do SaaS companies need to think about product market fit?

04:04 What would be if you skip product market fit discovery?

05:32 Does it make sense to make small funding rounds at the beginning?

06:52 How do I stay open-minded?

09:34 What kind of framework does Claudio see for himself when he's looking for a product market fit idea?

13:24 How does Claudio know he finds his product market fit?

18:14 Advice before you launch your SaaS business

22:06 What activities does Claudio enjoy outside of business?

23:58 Claudio's advice as a founder for younger him

26:49 Sources that inspired Claudio 31:40 What does success mean for Claudio?

34:55 How SaaS Insiders can help Claudio? 36:00 Get in touch with Claudio

36:23 Summary of this episode from Claudio

Get in touch with Claudio Fuentes:

https://twitter.com/claud_fuen (Twitter)

https://www.noonshot.com/ (Claudio’s business)

https://www.linkedin.com/in/claudiofuen/ (LinkedIn)

Books:

https://www.amazon.com/Lean-Startup-Entrepreneurs-Continuous-Innovation/dp/0307887898 (The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses)

https://www.amazon.com/The-Innovators-Solution-audiobook/dp/B000MGTPY4/ref=tmm_aud_swatch_0?_encoding=UTF8&qid=&sr= (The Innovator's Solution: Creating and Sustaining Successful Growth)

Mentions:

https://www.startupschool.org/ (online school by Y Combinator)

Tag Us and follow:

https://www.linkedin.com/in/vladhu-saasconsultant/ (LinkedIn)

https://www.youtube.com/channel/UCerHCHaOXIhL5T8-GYFbpgw (YouTube channel)

https://www.facebook.com/vladhu.saas (Facebook)