SaaS Metrics School

SaaS Metrics School

By Ben MurrayBusinessEntrepreneurshipTechnologyManagement
Download on the App Store

SaaS Metrics School episodes

  • Contract Dates versus Invoice Dates

    In episode #130, I address the world of dates in subscription businesses. Such simple data but often overlooked and not tracked. We need dates to drive correct invoice dates and revenue recognition periods.

    - Contract dates

    - Invoice dates

    - Dates and revenue recognition

    Subscribe to Ben’s SaaS metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe

    Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page

    SaaS Metrics courses here: https://www.thesaasacademy.com/

    Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

    Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

    3 min
  • Is Your Services Backlog in Months Increasing or Decreasing?

    In episode #129, I address the world of professional services metrics. Backlog in months is an important metrics for our services team. Calculating this number helps us understand the balance between backlog and services capacity.

    - What is services backlog?

    - What is backlog in months?

    - The backlog tradeoffs

    Subscribe to Ben’s SaaS metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe

    Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page

    SaaS Metrics courses here: https://www.thesaasacademy.com/

    Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

    Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

    3 min
  • Do You Have an FTE Report?

    In episode #128, I address the often-missing FTE report. This is a standard report that should be produced as part of your monthly close process.

    - What is an FTE?

    - Where does the data come from?

    - Importance of headcount coding

    - Use of the FTE report (documenting historical trends, rev per fte, variance analysis, serves as the headcount base for the forecast)

    Subscribe to Ben’s SaaS metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe

    Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page

    SaaS Metrics courses here: https://www.thesaasacademy.com/

    Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

    Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

    5 min
  • I’m Passing 5M in ARR What S&M Efficiency Metrics Should I Calculate?

    In episode #127, I address a common question in the progression of our SaaS metrics. As our SaaS business scales, we have to implement additional metrics to guide the business.

    - 5 Pillar SaaS Metrics Framework

    - Questions that I ask first

    - What S&M metrics should I implement?

    Use my 5 Pillar SaaS Metris Framework (https://www.thesaascfo.com/downloads/five-pillar-metrics-framework/)

    Subscribe to Ben’s SaaS metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe

    Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page

    SaaS Metrics courses here: https://www.thesaasacademy.com/

    Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

    Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

    4 min
  • Do I Need Cohort Analysis for My Revenue Streams?

    In episode #126, I address cohort analysis and when this framework is the right fit for your SaaS business.

    - What is cohort analysis?

    - Basic cohort analysis

    - Advanced cohort analysis

    - Are you high ACV or low ACV?

    Subscribe to Ben’s SaaS metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe

    Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page

    SaaS Metrics courses here: https://www.thesaasacademy.com/

    Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

    Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

    4 min
  • 73% of Your SaaS Peers Raised Their Prices in 2023

    In episode #125, I address an interesting report from Vertice.one on SaaS inflation. There is an art and science to increasing your prices. This fits nicely with a price increase question from a coaching client.

    - Are you raising your prices?

    - Don’t conflict with your terms and conditions

    - SaaS inflation

    Vertice report: https://www.vertice.one/inside-saas/reports/saas-inflation-index/

    Subscribe to Ben’s SaaS metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe

    Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page

    SaaS Metrics courses here: https://www.thesaasacademy.com/

    Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

    Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

    5 min
  • The 4 Pure Play SaaS COGS Departments

    In episode #124, I address the COGS, or Cost of Goods Sold, departments on your SaaS P&L. There are four common departments with pure play SaaS.

    - Technical Support

    - Customer Success

    - Professional Services

    - Dev Ops

    Subscribe to Ben’s SaaS metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe

    Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page

    SaaS Metrics courses here: https://www.thesaasacademy.com/

    Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

    Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

    4 min
  • The 6 Possible Revenue Categories on Your SaaS P&L

    In episode #123, I address the major revenue categories in SaaS. It’s important to set this up correctly. It impacts how you manage your business and your metrics.

    - Subscriptions

    - Variable

    - Professional Services

    - Managed Services

    - Hardware

    - Other

    Subscribe to Ben’s SaaS metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe

    Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page

    SaaS Metrics courses here: https://www.thesaasacademy.com/

    Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

    Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

    4 min
  • Can You Really Define ARR?

    In episode #122, I address a big metrics and sometimes a controversial metric. It’s your ARR. Can you really define your ARR? And is that definition appropriate? We are still in the Wild West of SaaS metrics.

    - A slam dunk version of ARR

    - Can I include usage-based revenue in ARR

    - What about services revenue?

    - ARR and valuations

    Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe

    Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page

    SaaS Metrics courses here: https://www.thesaasacademy.com/

    Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

    Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

    4 min
  • Make Sure You Code Software Expenses Correctly

    In episode #121, I cover internal use software and software embedded in our SaaS app. It’s easy to confuse where this spend should be posted to our SaaS P&L

    - Internal use software

    - Software embedded in our SaaS app

    Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe

    Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page

    SaaS Metrics courses here: https://www.thesaasacademy.com/

    Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

    Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

    3 min

About SaaS Metrics School

From the publisher's feed

Ben Murray brings you actionable SaaS metrics lessons that he has learned through years of being in the SaaS CFO trenches. Whether you are new to SaaS or a SaaS veteran, learn the latest SaaS and AI metrics, finance, and accounting tactics that drive financial transparency and improved decision-making.

More shows like SaaS Metrics School

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch by Harry Stebbings

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

542 Listeners

The Official SaaStr Podcast: SaaS | Founders | Investors by SaaStr

The Official SaaStr Podcast: SaaS | Founders | Investors

177 Listeners

Invest Like the Best with Patrick O'Shaughnessy by Colossus | Investing & Business Podcasts

Invest Like the Best with Patrick O'Shaughnessy

2,344 Listeners

Founders by David Senra

Founders

2,209 Listeners

Equity by TechCrunch, Rebecca Bellan, Kirsten Korosec, Anthony Ha, Sean O'Kane, Theresa Loconsolo

Equity

339 Listeners

All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

All-In with Chamath, Jason, Sacks & Friedberg

10,190 Listeners

The Bible in a Year (with Fr. Mike Schmitz) by Ascension

The Bible in a Year (with Fr. Mike Schmitz)

61,781 Listeners

Business Breakdowns by Colossus | Investing & Business Podcasts

Business Breakdowns

349 Listeners

AI + a16z by a16z

AI + a16z

30 Listeners

The SaaS CFO by Ben Murray

The SaaS CFO

4 Listeners