saas.unbound

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.

In episode #22 of season 5, Anna Nadeina talks with Jason, co-founder of 37signals and therefore hey.com, Basecamp, Once.com, and most recently, Fizzy.

--------------Episode's Chapters----------------

00:00 - Hey.com Calendar Development

04:12 - Building for Yourself vs. Customers

12:22 - Introducing Fizzy: The Bug Tracker

18:19 - Innovative Features and Future Plans for Fizzy

30:25 - Discussing the Campfire Experiment

31:29 - Challenges of the Once.com Business Model

37:14 - Hiring Process Insights

47:03 - Evaluating Developer Performance

54:03 - AI Tools and Personal Hacks

Jason - https://www.linkedin.com/in/jason-fried/

Basecamp - https://basecamp.com/

Campfire - https://once.com/campfire

Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group

Stay up to date:

Twitter: https://twitter.com/SaaS_group

LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.

In episode #19 of season 5, Anna Nadeina talks with Jason, founder at Zigpoll, helping eCommerce brands get a deeper understanding of their customers by using micro-surveys.

--------------Episode's Chapters----------------

00:00 - Building and Marketing Zigpoll

11:01 - Challenges and Strategies in Customer Support

18:14 - Branding and Visual Identity

22:52 - The Importance of Brand Identity in B2B

25:27 - Finding and Managing Affiliates

29:41 - Balancing Solo Foundership and Personal Life

35:11 - Biggest Wins and Failures

40:00 - Productivity Hacks for Founders

Jason - https://www.linkedin.com/in/jason-zigelbaum/

Zigpoll - https://www.zigpoll.com/

Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group

Stay up to date:

Twitter: https://twitter.com/SaaS_group

LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.

In episode #20 of season 5, Anna Nadeina talks with Johannes, founder of Trustmary, helping businesses collect, manage, and display customer reviews and testimonials.

--------------Episode's Chapters----------------

00:00 - Johannes' Entrepreneurial Journey

03:05 - Transition to SaaS and Overcoming Challenges

08:19 - The Origin of TrustMary

12:06 - Customer-Led Growth and Team Dynamics

26:19 - Going Global: Strategies and Challenges

26:52 - Freemium Model: Iterations and Learnings

30:08 - SEO and Marketing Synergy

32:30 - Leveraging AI for Customer Insights

36:57 - Biggest Wins and Failures as a Founder

Johannes - https://www.linkedin.com/in/karjula/

Trustmary - https://trustmary.com/

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Twitter: https://twitter.com/SaaS_group

LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #19 of season 5, Anna Nadeina talks with Denzil, Founder of smarty.ai, building AI-employees for SMBs.

--------------Episode's Chapters----------------

00:00 - Denzel's Background and Journey

03:39 - Challenges and Pivoting

09:08 - The Role of AI and Human Experts

12:34 - Scalability and Business Model

15:49 - AI Fatigue and Customer Experience

20:37 - Struggles with Pricing

23:48 - Defining AI and Automation

26:41 - Challenges for Female Founders

32:26 - Business Systems and Strategies

34:15 - Venture Capital Insights

38:02 -Biggest Wins and Failures

39:23 - Key Metrics for Success

Denzil - https://www.linkedin.com/in/denzils/

Smarty - https://www.smarty.ai/

Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group

Stay up to date:

Twitter: https://twitter.com/SaaS_group

LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #18 of season 5, Anna Nadeina talks with Arnaud, founder of ScaleList, sales-enabling software that allows salespeople to easily create and organize email lists right from Sales Navigator.

--------------Episode's Chapters----------------

00:00 - Transition from Service to SaaS

05:17 -Life in Singapore

09:59 -ScaleList and Market Differentiation

16:21 - Bootstrapping and Funding

20:55 - Growth Strategies and YouTube Success

24:55 - Traffic Sources and Acquisition Channels

26:08 - Understanding Customer Search Behavior

28:59 - Enterprise Clients and Their Impact

34:27 - Biggest Wins and Failures

40:18 - Customer Feedback and Growth Hacks

Arnaud - https://www.linkedin.com/in/arnaud-renoux-129aa949/

ScaleList - https://scalelist.com/

Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group

Stay up to date:

Twitter: https://twitter.com/SaaS_group

LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.

In episode #17 of season 5, Anna Nadeina talks with Josh, founder of Referral Rock, that allows you to build automated customer referral and affiliate marketing programs.

--------------Episode's Chapters----------------

00:00 - Josh's Background and Early Career

03:33 - The Birth of Referral Rock

09:18 - SEO and Marketing Evolution

20:27 - Team Dynamics and Growth Strategies

31:04 - The Evolution of Remote Work

35:12 - Understanding Affiliate Marketing

37:06 - Customer Referral Programs

39:35 - Referral Rock's Journey and Insights

47:52 - AI and Future Trends

54:21 - Practical Hacks for Founders

Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group

Stay up to date:

Twitter: https://twitter.com/SaaS_group

LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.

In episode #15 of season 5, Anna Nadeina talks with Angeley, an experienced CCO and CMO, former CCO of Resourcify.

--------------Episode's Chapters----------------

00:00 - The Importance of Branding in SaaS

04:20 - Brand vs. Features in B2B

11:34 - The Role of Authenticity in Marketing

18:18 - The Evolution and Importance of Brand

23:54 - Common Branding Mistakes Founders Make

24:46 - The Importance of Storytelling in Marketing

26:12 - Challenges for Women in Leadership

28:34 - The State of Female Founders in Tech

36:40 - Promoting Diversity in Tech Events

40:44 - Biggest Wins and Failures

43:01 - Final Thoughts and Key Takeaways

Angeley - https://www.linkedin.com/in/angeleymullins/

Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group

Stay up to date:

Twitter: https://twitter.com/SaaS_group

LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.

In episode #15 of season 5, Anna Nadeina talks with Dorian, co-founder / CEO of Zeliq, an all-in-one AI-powered Sales Prospecting Solution.

--------------Episode's Chapters----------------

00:00 - From Influencer Marketing to AI Sales

03:53 - The Vision Behind Zeliq

10:06 - Building a Unicorn: Fundraising and Ambitions

14:23 - The Importance of Human Connections in Business

17:03 - Co-Founders and Team Dynamics

19:39 - Establishing Company Culture and Values

22:28 - Expanding to the US Market

25:55 - Influencer Marketing Strategy

32:09 - Leveraging AI in Sales

37:19 - Key Learnings and Future Goals

41:31 - Effective Growth Hacks

Dorian - https://www.linkedin.com/in/dorian-ciavarella/

Zeliq - https://www.zeliq.com/

Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group

Stay up to date:

Twitter: https://twitter.com/SaaS_group

LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.

In episode #14 of season 5, Anna Nadeina talks with Anthony, Founder & CEO for DNSimple, a hosting and domain management automation solution.

--------------Episode's Chapters----------------

00:00 - Anthony's Journey into Domain Management

04:04 - Bootstrapping DNSimple

08:05 - Transition from Consulting to Product

14:06 - Customer Support and Team Dynamics

20:31 - Scaling and Team Growth

28:42 - AI in Business: A Measured Approach

32:47 - Setting Annual Objectives and Key Results

37:13 - Long-Term Vision and Exit Strategy

41:55 - Biggest Wins and Failures

43:50 - Secret Hacks for Motivation and Growth

Anthony - https://www.linkedin.com/in/aeden/

DNSimple - https://dnsimple.com/

Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group

Stay up to date:

Twitter: https://twitter.com/SaaS_group

LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.

In episode #13 of season 5, Anna Nadeina talks with Tom Benattar, Building MailTracker by @Hunter.io, an email tracking platform for Gmail & Chrome.

--------------Episode's Chapters----------------

01:45 Tom's Previous Venture: Pixel Me

02:52 Acquiring Mail Tracker

08:28 Transitioning Mail Tracker to a Paid Model

15:04 Pricing Strategy and Customer Communication

16:45 Handling Price Increases and Customer Feedback

22:09 Seasonal Considerations and Customer Demographics

23:17 Balancing Free and Paid Features

27:41 Growth Strategies and Content Creation

31:29 Introducing a Free Trial

35:20 Future Plans for Mail Tracker

Tom - https://www.linkedin.com/in/tom-benattar/

Hunter - https://hunter.io/

Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group

Stay up to date: Twitter: https://twitter.com/SaaS_group

LinkedIn: https://www.linkedin.com/company/14790796