SaaSy AF

Welcome to our 6th instalment of SaaSy AF, where we discuss everything from the world of tech, to the world of politics. 

Globally renowned journalist Emily Maitlis, famous for her direct and honest approach to journalism, who led the BBC interview with Prince Andrew, is joining us this week to discuss the challenges of navigating news broadcasting in this unchartered battleground of deepfakes, fake news and bias sources. 

For those who like to skip to the good bits, here's where to head to:

02:16 How Emily Maitlis navigates what stories are worth telling.
05:22 Social medias effect on the media.
12:25 Why it's good to have team with a big age range.
16:37 Is sunlight the best disinfectant? 
21:23 Where are we heading now celebrity voices can control politics.
28:45 Something that gives Emily Maitlis hope for the future.
30:51 Book recommendation from Emily Maitlis.

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This week we are joined by Anthony Scaramucci, host of The Rest is Politics US, Financial Investor and former Whitehouse Communications Director during the 1st Trump Administration. 

In this episode we dive into the politics of equality, billionaires and Donald J. Trump. Join us for an open and honest discussion- no filters.

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In this episode, Aaron and Richard dive into the dynamic world of tech investing, exploring Richard's exciting foray into Broadway, where he’s collaborating with legendary rapper Nas on a groundbreaking production.

Tune in for a curious chat about the evolving entrepreneurial landscape across the US and Europe, where the duo discuss the power of collaboration, how AI is shaking up industries, and why every wannabe innovator needs a mentor to guide them in their early days. 

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In this episode, Aaron chats with actor Casey Shannon about the evolving relationship between technology and the film industry. Casey shares his experiences navigating fame, the impact of AI on acting, and the challenges of staying relevant in a digital world. They also discuss social media trends, the rise of crypto, and how these elements shape modern storytelling. Join them for a candid and engaging conversation filled with laughter, as they share their unique Irish perspectives on the industry!

Follow Casey at @CaseyShannonActor on IG!

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In this episode, Aaron and Pamela chat with comedian Danny O'Brien, live from Dublin! Danny shares his insights on balancing work and mental health in the comedy world, the pressures of social media, and the importance of genuine connections.

Join us for a fun and thought-provoking conversation filled with laughs and valuable takeaways. Don't miss it!Follow Danny O'Brien @dobcomedy and check out his website for tour dates and workshops!

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In this first episode of SaaSy AF, Aaron Gibson takes us through his humble beginnings as a self-proclaimed playground hustler to becoming the founder of three successful companies and a leader in the tech space. Aaron opens up about his unconventional path to success, and shares his perspective on building a business, the importance of a strong team, and how he turned a £10,000 loan into a thriving career in the software as a service (SaaS) industry.

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Marketing changed drastically in 2023. From ChatGPT and generative AI to X and Threads, marketers had to keep up with a lot over the past year. The question now is: what marketing trends will take over in 2024?

While we can't be sure, in this episode, we've used industry insights and expert predictions to look at the key trends we think will shape the marketing landscape in 2024. These include:

• AI
• Augmented reality
• Influencer marketing
• First-party data
• Sustainability
• And more

If you'd like to read along or want access to the text, just visit our blog.

And don't forget, you can access ebooks, downloads, templates and more on our website.

ChatGPT is heralded by some as a marketing miracle. While we might not go that far (yet), it can be an invaluable tool in a comprehensive marketing strategy when used properly. But what exactly does that mean?

In this episode, we will dive into the strategies and tips that will help you unleash the full potential of ChatGPT, including: 

• Setting goals
• How to train ChatGPT
• Using prompts
• A/B testing
• The ethics of using ChatGPT
• And more. 

Tune in to hear how to unlock the potential of ChatGPT and other language models, while avoiding the pitfalls that make these tools trickier to use than most marketers expect.

If you'd like to read along or want access to the text, just visit our blog.

And don't forget, you can access ebooks, downloads, templates and more on our website.

In the ever-evolving landscape of marketing, creating a niche is the key to success. Join us in this episode as we delve deep into the world of inbound marketing, a game-changing approach that can set you apart from the competition. From its origins with HubSpot's groundbreaking concept to its core principles and tactics, you'll learn how to attract, engage, and delight your audience. Discover the innovative flywheel model and why inbound marketing is all about creating value and nurturing long-lasting customer relationships.

In this episode, you'll learn about:

• The birth of inbound marketing: Explore how HubSpot's groundbreaking concept of inbound marketing reshaped the industry.
• Understanding inbound marketing: Uncover the core principles of this customer-centric approach, including content marketing, SEO, social media, and email marketing.
• Inbound vs. outbound marketing: Discover the fundamental differences between pushy outbound tactics and the trust-building nature of inbound marketing.
• The flywheel methodology: Dive into HubSpot's innovative flywheel model, a customer-centric alternative to the traditional funnel, and understand why it's a game-changer.
• Core tactics of inbound marketing: Explore key strategies, including content marketing (from blogs to videos), SEO, and email marketing, while staying compliant with GDPR.
• Benefits of inbound marketing: Learn why inbound marketing is not just cost-effective but also effective in building brand awareness, aligning sales and marketing departments, and utilizing first-party data.
• Inbound marketing's impressive impact: Discover the remarkable results of inbound marketing in both B2B and B2C scenarios.
• Conclusion: Understand why investing in inbound marketing is a smart choice, especially in an era of rising data transparency and privacy concern

Tune in for actionable insights and strategies that will empower you to elevate your marketing game, create value, and build lasting relationships with your audience.

If you'd like to read along or want access to the text, just visit our blog.

And don't forget, you can access ebooks, downloads, templates and more on our website.

Tracking the user journey is essential for marketers to gain insights into how users interact with their websites or apps. Google Analytics 4 (GA4) is designed to be more flexible and scalable than previous versions. With its advanced features and capabilities, it’s revolutionising how marketers analyse user behaviour, unlock valuable insights, and optimise their strategies.

In this podcast, we'll explore how marketers can use the new advanced features of GA4 to  better understand their customers and their journeys.  This includes:

1. Enhanced funnel analysis
2. User flow analysis
3. Event based tracking
4. Cross-device and cross-platform tracking
5. Improved personalisation opportunities
6. Machine learning capabilities
7. Advanced audience insights
8. Attribution modelling
9. Privacy-centric approach
10. Custom reporting and analysis

If you'd like to read along or want access to the text, just visit our blog.

And don't forget, you can access ebooks, downloads, templates and more on our website.