In this podcast, we explain the benefits of KPI reporting and how they can benefit your business.

If you were to listen in to just about any executive meeting or performance review, it’s highly likely you would hear the term ‘KPI’ mentioned several times. A prominent term in the world of business and one that is often thrown around a lot, KPI stands for key performance indicator. 

Each business will spend time, money and valuable resources on campaigns and business activities, so it makes sense to measure progress to ensure resources aren’t being wasted. If you want to meet your organisation’s objectives, then a KPI report is a great place to start. 

6 benefits of reporting on your KPIs include:
 
1. Improve employee engagement and morale
2. Close learning gaps
3.  Measure performance
4. Help to make decisions
5. Detect patterns over time
6. Help to set goals and plan

Listen to this episode of The Marketing Slice to dive a little deeper into each of these benefits and how they can help your business.

If you would prefer to read about the benefits instead, you can check out our blog post here.

In this podcast, we explain the 12 KPIs you should include in your sales analytics dashboard.

Within most companies, the sales department are one of the most data-driven team there is. Every activity undertaken is measurable and, for this department, numbers really count.

The aim of utilising sales analytics is to gain a clear overview of your customers and your output. Attaining deeper insights into your data means you can set more strategic goals, improve your performance, make practical, data-driven decisions, and inform short or long-term business strategies.

A sales dashboard is a visual representation of your sales data. It provides an ocular overview of your KPIs so that your team can get an at-a-glance understanding and make data-driven decisions based on these visual insights.

Here are the 12 key performance indicators that you should include to get the most from your sales analytics dashboards:

1. Sales growth
2. Sales targets
3. Opportunities
4. Sales to date
5. Product performance
6. Lead conversion rate
7. Sales per rep
8. Sales by region
9. Sell-through rate
10. Pipeline velocity
11. Quote-to-close
12. Average purchase value

Listen to this episode of The Marketing Slice to dive a little deeper into each of these 12 KPIs and why they are useful to include in your sales analytics dashboards.

If you would rather read about this topic, check out the original blog right here. 

In this podcast, we explain how to create the perfect content marketing campaign. 

Content marketing is a strategic marketing approach that utilises videos, blogs, podcasts, guides, and other media to attract, engage, and retain a target audience.

By creating content that has a unique and trustworthy voice, you can offer answers to your audience’s questions, build trust and credibility, and strengthen your reputation as a whole.

Every content marketing campaign is going to differ slightly. As marketers, we all create content with different creative flares, ideas and structures. Nevertheless, there are always several elements that will factor into any great content marketing campaign. 

Here are the 7 key features that you need to include to create the perfect content marketing campaign:

1.  Set your goals: what problem are you solving for the customer? 
2. Define your target audience: segmentation & buyer personas
3. Content for the buyer’s journey stage
4. SEO: Keyword research
5. Create your topic cluster
6. Content calendar
7. Measure success: marketing analytics

Listen to this episode of The Marketing Slice to dive a little deeper into each of the 7 aspects that feature in the perfect content marketing campaign.

If you would rather read about this topic, check out the original blog right here. 

Hello and welcome to the marketing slice by Hurree, the show where the team at Hurree give you marketing insights, hints, and tips that will help you improve your results right now.

I’m Dominique Daly and in this podcast, we will be talking about How to Build the Perfect Customer Onboarding Campaign.

What is Onboarding? 

Onboarding is the process of welcoming a new customer to your brand by teaching them how to use the product they have purchased. Onboarding is a cross-departmental effort requiring sales, marketing, and customer service teams to provide guidance and support. 

Think of onboarding as an instruction manual, without which your customer will have no idea how to operate your product. Sure, they may have a good crack at it - opening the box, setting it up, etc., but they won’t get very far, and in the end, they will blame your brand or your product for their lack of success. They might even ask for their money back and tell their friends to avoid your brand.

Read more about marketing metrics: https://blog.hurree.co/blog/marketing-metrics

We also have associated guides, videos, blogs, and infographics that can all be found at www.hurree.co. 

In this episode of The Marketing Slice, we explore the 7Ps of the marketing mix: a staple when it comes to developing a solid marketing strategy.

If you would prefer to read about the marketing mix, you can do so right here.

What are the 7Ps of the marketing mix?
 
The concept was developed in the 1960s, and originally included 4 Ps: 

• Product
• Price
• Place
• Promotion 

It was then later expanded upon in the 1980s to include 3 additional elements: 

• Physical evidence
• People
• Process

This formed the extended marketing mix that we know today as the 7 Ps of the marketing mix.
 
With the right set of guidelines, marketers are able to strategise and develop campaigns that work towards gaining and retaining highly valuable customers. The 7Ps of the marketing mix can act as a well-structured checklist for marketers who aim to create an effective strategy that achieves their goals and evolves the business to the fullest extent.

Now that you know what the 7Ps of the marketing mix are and their origins, listen to this episode to dive a little deeper into each aspect.
 
 If you’re struggling to manage all your data and become an omnichannel brand, why not book a demo of Hurree’s data unification and segmentation platform here or email any of your questions to me at [email protected]. It’s time to get your tools talking and we can help you do it!

In this episode, we're going to dive into the world of big data, discussing everything that marketers need to know about this hot topic.

If you'd like a written copy of this guide, full of useful graphics and statistics, then you can download it for free by clicking here.

In years gone by, working in marketing involved a large amount of guesswork on topics like what your target audience may or may not like in terms of your product or service, communication channels, messaging, content, and more! Today, however, this information is easily accessible and allows marketers to make informed decisions on how to proceed with their marketing efforts.

This information is often referred to as big data.

When getting to grips with big data it’s very easy to become overwhelmed and lost in pages upon pages full of techie jargon and explanations that simply go over the heads of those of us who didn’t study IT.

So that's why we attempt to break it down into something that is easy-to-digest and marketer-friendly.

In this episode, we'll cover the following topics:

• What is big data?
• What is the Internet of Things (IoT)? + how this relates to big data
• The 3 types of big data
• The benefits of big data
• The challenges of big data
• How to get started with utilising big data in your marketing strategy

If you’re struggling to manage all your data and become an omnichannel brand, why not book a demo of Hurree’s data unification and segmentation platform here or email any of your questions to me at [email protected]. It’s time to get your tools talking and we can help you do it!

As a marketer or business person, you will have heard this statement time and time again: it’s more cost-effective to retain current customers than it is to acquire new ones.

In fact, research shows that it actually costs companies 16x more to nurture a new customer to the same level of revenue contribution as an existing, loyal customer.

If you'd prefer a copy of this episode to read, then click here.

What is customer retention? 

Customer retention refers to a company’s ability to hold onto existing customers. It means consistently engaging and re-engaging buyers, subscribers, or contacts that you currently have for the purpose of keeping them or ensuring that they don’t jump into the arms of a competitor. 

Customer retention campaigns enable you to provide more value to your steady, existing customers whilst extracting value from them at the same time. There are a number of techniques and strategies that are preferred by different industries when it comes to customer retention.

In this episode of The Marketing Slice,  we explore 7 key strategies with examples that relate to the financial services sector (whilst we’re using the financial sector to exemplify these tactics, they are, in fact, applicable for most industries’ customer retention campaigns):

1. Start a customer loyalty programme
2. Highlight case studies
3. Regularly communicate results and benefits
4. Ask for feedback
5. Track and analyse churn metrics
6. Start a customer education programme
7. Utilise the power of omnichannel

Listen to the episode or read the article here to expand on these 7 key points.

If you’re struggling to manage all your data and become an omnichannel brand, why not book a demo of Hurree’s data unification and segmentation platform here or email any of your questions to me at [email protected]. It’s time to get your tools talking and we can help you do it!

Hello and welcome to the marketing slice by Hurree, the show where the team at Hurree give you marketing insights, hints, and tips that will help you improve your results right now. I’m Emma Mullan and in this podcast, we will discuss How To Build the Perfect Fashion Marketing Campaign.

If you'd prefer a copy of this episode to read, then just follow the link below:

https://blog.hurree.co/blog/how-to-build-the-perfect-fashion-marketing-campaign 

The fashion industry is exciting, but it's also one that comes with many challenges due to its high level of competitiveness. One of the best ways to compete in this fast-paced industry is with a great fashion marketing campaign.
 
Our 9 building blocks to a great fashion marketing campaign, and that are discussed throughout this episode, are:

1. Having a website
2. Great visuals and branding
3. Having a mobile presence
4. Social media
5. Influencers
6. Email marketing
7. Blogging
8. Digital ads
9. Customer reviews

If you liked this podcast then you can subscribe for free via any podcast app or on Spotify. Feel free to share with a friend if you think they might enjoy it! And don’t forget, you can find other resources like guides, videos, blogs and infographics over on our website at www.hurree.co. Thanks for listening! 

Hello and welcome to the marketing slice by Hurree, the show where the team at Hurree give you marketing insights, hints, and tips that will help you improve your results right now. I’m Dominique Daly and in this podcast, we will discuss The Ethics of Big Data.

We also have associated guides, videos, blogs, and infographics that can all be found at www.hurree.co. So here we go…

What is big data ethics?

Much research has gone into the field of big data ethics in the past decade as academics and business leaders alike attempt to grapple with public push-back on the use of big data.

The field of big data ethics itself is defined as outlining, defending and recommending concepts of right and wrong practice when it comes to the use of data, with particular emphasis on personal data. Big data ethics aims to create an ethical and moral code of conduct for data use.

There are five main areas of concern in big data ethics that outline the potential for immoral use of data: 

1. Informed Consent
2. Privacy 
3. Ownership
4. Algorithm Bias & Objectivity 
5. Big Data Divide

If you liked this podcast then you can subscribe for free via any podcast app or on Spotify. Feel free to share with a friend if you think they might enjoy it! And don’t forget, you can find other resources like guides, videos, blogs and infographics over on our website at www.hurree.co. Thanks for listening! 

Modern marketers are expected to be omnichannel, data-driven masterminds, generating, analysing and acting on customer data in an accurate, timely and personalised manner. 

Living up to this expectation can be hard when you are struggling to connect data across multiple disconnected channels and marketing tools. The issue of businesses working with disparate information is referred to as data silos, something which 47% of customer experience executives state is hurting their digital CX initiatives. 

In this podcast, we will provide you with the fundamental knowledge you need to solve data silos within your marketing department: data integration.

What is data integration? 

Data integration is the process of taking data from multiple, disparate sources and connecting it to achieve a single, unified view. The process is particularly significant to those working within a marketing discipline who are attempting to communicate with their customers via many channels and struggle to gain a complete picture of their customer journeys. 

By listening to this podcast, you can expect to learn why data-driven, omnichannel marketing is the new industry standard and why marketers need data integration to achieve this standard. You will also discover how data integration can save your business time, increase efficiency and drastically improve your ability to gain and act on business intelligence. 

We will also delve into one of the most effective types of data integration for the marketing industry, application integration, and provide a real example of how this technique can improve your marketing campaigns by allowing your marketing tools to work better together.

Finally, you will discover some of the best practices for data integration success: 

• Planning 
• Method Evaluation 
• Organisational Readiness
• Data Governance

Download ‘Data Integration Strategy: What Marketers Need to Know’ today and find out why over 80% of enterprise business operations leaders say data integration is critical to ongoing operations.