In this podcast, you’re going to learn what a data warehouse is and the benefits and drawbacks of data warehousing.

As marketers, we regularly come into contact with new and emerging acronyms, industry-related jargon and technical definitions, all of which can be tough to keep up with. 

It’s common to feel out of your depth in this space and so, as marketers working in the tech industry, we like to keep things simple. Have you found yourself asking what is a data warehouse? 

Businesses can get more from their information and optimise their analytics efforts when they move beyond simple databases and utilise data warehousing. Finding the right data warehousing solution to fit business needs can make a huge difference to the decision-making process and improve how effectively a company serves its customers and grows its operations. 

But it’s important to remember that, as with many technical processes, data warehousing has both benefits and drawbacks. This means it’s vital for businesses to consider both sides of the coin, accurately research and assess the company needs before committing to the implementation of a data warehouse system.

Have a listen to this podcast now and gain a more in-depth insight into what a data warehouse is, business intelligence, how a data warehouse works (simplified) and the benefits and drawbacks of data warehousing.

You can also check out the written version of this podcast if you'd prefer here.

If you’re struggling to manage all your data and become an omnichannel brand, why not book a demo of Hurree’s data unification and segmentation platform here or email any of your questions to me at [email protected]. It’s time to get your tools talking and we can help you do it!   

As a marketer, you need to always be on the lookout for, and "in the know" about, the latest trends and tools that could help add value to your marketing strategy.

In this episode, we look into the topic of Big Data. If you are not already familiar with it, then it's time to get acquainted.

The term might sound quite technical, and something that would require specialists such as data scientists. However, with the right tools, big data can be accessible and useful to marketers in both large enterprises and SMEs.

By utilising big data, marketers can improve their marketing strategy with the following:

• A better understanding of their target audience
• A better understanding of the most suitable marketing channels
• An ability to personalise content like never before
• The opportunity to target the best keywords
• A clear understanding of tactics that are/are not working
• Better optimised pricing 
• A clear indication of ROI

Have a listen to this podcast now and gain a more in-depth insight into each one of these factors and how they can improve your marketing strategy. We also discuss just what big data is, with a clear, straightforward explanation that is perfect for beginners.

You can also check out the written version of this podcast if you'd prefer here.

If you’re struggling to manage all your data and become an omnichannel brand, why not book a demo of Hurree’s data unification and segmentation platform here or email any of your questions to me at [email protected]. It’s time to get your tools talking and we can help you do it!   

In this podcast, we’re going to answer the question 'what is data integration?' and talk you through the process and benefits in a super simplified way that anyone can understand.

We will provide you with a simple problem and solution explanation of data integration, then deliver a more technical definition, and finish off with some of the reasons why your business could benefit from investing in a data integration solution.

So, what is data integration anyway?

Data integration sees multiple disparate data sources stored in various technologies from applications to devices connected to the Internet of Things (IoT), combined to create a unified view. In its unified state, executives can use the data for operational or analytical business intelligence (BI) purposes.

Data integration can save businesses time, increase efficiency and improve customer experiences, which, in turn, increases revenue.

Find out more about Hurree's data integration capabilities here: https://www.hurree.co/2-way-integrations

If you’re struggling to become an omnichannel brand, why not book a demo of Hurree’s data unification and segmentation platform here or email any of your questions to me at [email protected]. It’s time to get your tools talking and we can help you do it!   

We also have associated guides, videos, blogs, and infographics that can all be found at www.hurree.co. So here we go…

Creating an effective marketing strategy entails more than just writing out some bullet points about what you think you might produce or aim to achieve over the next couple of weeks, months or a year. In order to market successfully, you need to have a number of solid components to focus on.

A marketing strategy is a methodically designed plan created to outline and guide marketing activities with the aim of achieving specific outcomes. It’s the foundation upon which marketing decisions are made. The ultimate function of a marketing strategy is to focus your marketing objectives and campaigns and keep these efforts aligned with the wider company goals.

It’s all well and good having an overall understanding of what a marketing strategy is, but knowing and implementing the fundamental components that make up a great strategy will keep you at the top of your game.

 
What Are The 5 Major Components of a Marketing Strategy?

1. Target audience
2. Goals & objectives
3. Competitor analysis 
4. Content creation
5. Measurement

A well-thought-out marketing strategy provides a multitude of opportunities for businesses big and small. 

Things that we all strive to achieve like enhanced customer loyalty, increased sales and ROI, a strengthened brand and the ability to triumph over market competitors become far more obtainable with a structured strategy in place. So implement these five critical components that I’ve outlined above, regularly revisit them and allow your marketing to thrive. 

In this episode of the Marketing Slice by Hurree, Content Marketing Executive Dominique will be discussing push notifications and how to keep your customers happy and engaged when using this tactic.

What is a Push Notification? 

A push notification is a message sent by app marketers to deliver offers or call-to-actions (CTAs) to users who have opted-in to the service. This can happen in-app or while using a device. Finding their home on the lock screen, push notifications prompt users to take action with the goal of building user-brand-relationships whilst increasing engagement.

 Push notifications can be the key to skyrocketing your app engagement by a whopping 88%.
But Localytics report that 52% of app users find push notifications to be an annoying distraction.

From sending too many messages to sending irrelevant messages, it’s easy to become a push notification pest. So, to help you avoid this fate, we've outlined 5 ways you can ditch pestering your audience and instead delight them with every notification.

Read the full blog post here.

If you liked this podcast then you can subscribe for free via any podcast app or on Spotify. Feel free to share with a friend if you feel they might enjoy it! And don’t forget, you can find other resources like guides, videos, blogs and infographics over on our website at www.hurree.co.

If you’re struggling to become an omnichannel brand, why not book a demo of Hurree’s data unification and segmentation platform here or email any of your questions to me at [email protected]. It’s time to get your tools talking and we can help you do it!


Thanks for listening! 

Hello and welcome to the marketing slice by Hurree, the show where the team at Hurree give you marketing insights, hints, and tips that will help you improve your results right now.

I’m Dominique Daly, and in today’s podcast we’ll be talking about Marketing Metrics You Need For Data-Driven Success.  You can read along with the full blog post here.

We also have associated guides, videos, blogs, and infographics that can all be found at www.hurree.co. 

What are marketing metrics?

In a general sense, a metric is a system or standard of measurement. For professionals, marketing metrics are measurable values and processes used to measure the effectiveness of marketing activities and demonstrate results across marketing campaigns. 

As a marketer, making data-driven decisions is essential, but there’s no way to do that if you don’t know how to interpret your data. This bumper list of marketing metrics is the perfect place to start your data-analytics journey.

If you liked this podcast then you can subscribe for free via any podcast app or on Spotify. Feel free to share with a friend if you feel they might enjoy it! And don’t forget, you can find other resources like guides, videos, blogs and infographics over on our website at www.hurree.co. Thanks for listening! 

Welcome to the marketing slice by Hurree, the show where the team at Hurree give you marketing insights, hints, and tips that will help you improve your results right now. I’m Dominique Daly, and in today’s podcast, we’ll be talking 3 Awesome Onboarding Push Notifications To Welcome New Users.

What is Onboarding?

Customer onboarding consists of a series of methods and elements that are used to assist a new user in becoming familiar with a digital platform or product.

Welcome emails enjoy an insane 50% open rate, so it makes sense that push notification welcome messages follow suit.

You should endeavour to send every new user a welcome message in the first 24 hours after they have downloaded your app. After all, 74.4% of customers expect some form of welcome.

There are many different motivations for sending your users welcoming push notifications. In this podcast, we take a look at how some big-name apps use onboarding push messages and how you can incorporate their approach into your push notification strategy.

If you liked this podcast then you can subscribe for free via any podcast app or on Spotify. Feel free to share with a friend if you feel they might enjoy it! And don’t forget, you can find other resources like guides, videos, blogs and infographics over on our website at www.hurree.co.

If you’re struggling to become an omnichannel brand, why not book a demo of Hurree’s data unification and segmentation platform here or email any of your questions to me at [email protected]. It’s time to get your tools talking and we can help you do it! 

"An image is the set of beliefs, ideas, and impressions that a person holds regarding an object." - Phillip Kotler

Having a strong brand image is a crucial element of any business and a great way of differentiating yourself from a crowded market.

A brand image can be formed without the need for a person to purchase a product or service as it could be based on something they heard online or from a friend or family member. Essentially, brand image is someone's perception, so not something you can have full control over.

However, what you do have, is the power of influence.

There are many elements that you do have control over, that can help shape how others perceive your brand.

If you'd like to know what these are, get listening to this episode!

Alternatively, you can read the blog version here. 

If you liked this podcast then you can subscribe for free via any podcast app or on Spotify. Feel free to share with a friend if you feel they might enjoy it! And don’t forget, you can find other resources like guides, videos, blogs and infographics over on our website at www.hurree.co. 

Thanks for listening! 

Welcome to the marketing slice by Hurree, the show where the team at Hurree give you marketing insights, hints, and tips that will help you improve your results right now.   

In today’s podcast, we’re discussing How to Maximise Millennial Marketing with Demographic Segmentation. We also have associated guides, videos, blogs, and infographics that can all be found at www.hurree.co.

What are HENRYs?

In demographic segmentation, the acronym HENRY means High Earning, Not Rich Yet. According to The Wise Marketer, a HENRY is “under 55 years old with an annual income between $100K and $250K, but that has not amassed investable assets of $1M”. Between 2012 and 2017, this segment of the population grew by 26%, meaning that roughly 36 million households fall into this category. 

Given that 27% of HENRYs are millennials, this affluent subgroup is a highly powerful market to delve into. The U.S. Chamber of Commerce estimates that millennial HENRYs have a purchasing power of approximately $200 million directly, and $500 million indirectly through parental-spending influence. 

To hack this demographic you will need to understand the following areas of marketing: 

1. Mobile-first marketing
2. The power of personal branding 
3. Creating an experience
4. Tackling social justice issues 
5. Fostering brand loyalty

If you liked this podcast then you can subscribe for free via any podcast app or on Spotify. Feel free to share with a friend if you feel they might enjoy it! And don’t forget, you can find other resources like guides, videos, blogs and infographics over on our website at www.hurree.co. Thanks for listening! 

In this episode of the Marketing Slice by Hurree, Content Marketing Executive, Dominique, will be looking at How to Increase Your Startup's Customer Retention Rates.

What is Customer Retention?

Customer retention is the process of turning new customers into returning customers using various tactics that foster positive customer relationships. 

Customer retention is incredibly valuable to startups as returning customers spend 33% more on average than new customers due to brand familiarity and the potential for upselling.

Why do startups fail at Customer Retention?

• Lack of time invested
• Thinly spread budgets 
• Over-focused on acquisition 
• Poor target-audience fit 

In this episode, we will discuss how  startups improve their customer retention rates in 2021:

> Create omnichannel experiences 🌐
> Reward loyalty (digitally) ⭐
> Create personalised content (beyond merge tags, please) 💌
> Be flexible and pivot when needed (Covid19 taught us that) 🏽
> Be customer-focused with billing and pricing 💵

For the hows, whys, and some killer examples, why not check out the full blog post: https://lnkd.in/eE4Cm5M

If you’re struggling to become an omnichannel brand, why not book a demo of Hurree’s data unification and segmentation platform here or email any of your questions to me at [email protected]. It’s time to get your tools talking and we can help you do it! 

If you liked this podcast then you can subscribe for free via any podcast app or on Spotify. Feel free to share with a friend if you feel they might enjoy it! And don’t forget, you can find other resources like guides, videos, blogs and infographics over on our website at www.hurree.co. Thanks for listening!