In this podcast, we’re going to be asking the question: What is Social Media Marketing & what are the benefits for your business? 

What we will cover: 

• the history of social media
• social media and its relationship to brands
• the fundamentals of social media marketing
• 5 main benefits of social media marketing
• 5 pillars of social media marketing 

So, what is social media marketing? 

Well, Social media is a term used to describe websites and applications that facilitate the creation and sharing of content by users. 

Social media marketing came about when the owners of these sites realised there was money to be made from advertising on their platforms. 

Over time, this tactic gained popularity and became the money-making mammoth that we know today. 

Social media marketing is the practice of using social media to find and connect with your audience, build your brand, and drive revenue. To succeed at social media marketing, brands must create authentic content tailored to their audience’s needs and interests, track the engagement rates of that content using analytics, and use this data to improve continuously. 

5 benefits of social media marketing: 

1. Increase trustworthiness and brand recognition
2. Increase levels of customer service and satisfaction
3. Foster online community and tell authentic stories
4. Become part of the zeitgeist
5. Increase revenue with social commerce 

If you’re struggling to become an omnichannel brand across all your channels, why not book a demo of Hurree’s data unification and segmentation platform here or email any of your questions to [email protected]. It’s time to get your tools talking and we can help you do it! 

If you liked this podcast then you can subscribe for free via any podcast app or on Spotify. Feel free to share with a friend if you feel they might enjoy it! And don’t forget, you can find other resources like guides, videos, blogs and infographics over on our website at www.hurree.co. Thanks for listening! 

For many businesses, particularly high-value, single purchases such as a new car or piece of tech equipment, and account, SaaS or subscription-based business models, customer onboarding is a must. 

It’s likely that your customer has done a lot of research, investing plenty of time and money into making this purchase, so it’s only right to ensure they get up and running smoothly, and reap all the benefits from your product or service.

In this podcast, we cover just what customer onboarding is, whether or not your business requires it, and the 6 key benefits from delivering a great onboarding experience.

You can also read the blog version here.

Enjoy!

If you liked this podcast, be sure to subscribe for free via any podcast app or on Spotify. Feel free to share with a friend if you feel they might enjoy it! And don’t forget, you can find other resources like guides, videos, blogs and infographics over on our website at www.hurree.co.

In this podcast, we take an in-depth look at the SaaS Customer Onboarding Process and provide you with real-world insights and examples of how to reduce customer churn through stellar onboarding. 

In this podcast you will: 

• Learn about the evolving SaaS Marketplace and how you can conquer it
• Discover the benefits onboarding and 6 high-performing elements 
• Uncover the secrets of top SaaS firms and their onboarding success

What is the SaaS Customer Onboarding Process?

About 62% of customers say they would stop using a product if they find difficulty using it or don't see the value while using it.

Customer onboarding in any industry consists of a series of methods and elements used to assist a new user in becoming successful with their product. 

For SaaS firms, who often sell complex, technical products, the customer onboarding process is crucial in ensuring customers don't give up with difficult products before their value has been demonstrated. 

SaaS firms who invest in 360-degree customer onboarding experiences can benefit from:

• Reduced churn
• Increased subscription renewal rates
• Customer advocacy 
• Increased customer engagement
• Reduced customer support costs 

Throughout this episode, we refer to visual sections of our guide, you can download it here and read along yourself for the full experience. In this guide, we track the evolution of SaaS business and explain how modern subscription packages mean SaaS firms need to be more dedicated to customer onboarding than ever. You will learn how you can combat churn by implementing a customer-focused onboarding strategy. 

We invite you to learn from the practices of top-performing SaaS brands and learn how 6 key elements of onboarding will help you master customer success.

We cover the art of: 

• Registration
• Live Demos
• Tours and Tooltips
• Email Engagement
• Self-service Resources
• Chatbots

For SaaS companies, dealing with multiple onboarding tools can become confusing and time-consuming. Hurree unites your trusted tools so you can segment, launch, and analyse omnichannel campaigns from one location. For more information, why not drop me an email at [email protected]  or book a demo here. 

Data integration can be a confusing topic, particularly if you’re not a Data Solutions Architect or someone who has practised or studied the art of data integration. 

So if you’re a marketer (like me), a business person, or just someone who wants to get an overview of the topic, then you’ve come to the right place. In this podcast, I aim to explain data integration in marketing in a way that is clear, understandable and non-technical (as much as is possible!).

Data integration, put simply, is the process of consolidating data from various sources into a single data set - offering a unified view of the data and efficiently managing it, making it accessible for those who wish to utilise it.

Typically, data integration will include a network of data sources, a master server that pulls data from these sources, and then a business, for example, accessing the now unified data on a master server for a particular purpose or function.

But what does it mean for marketers?

We live in a predominantly customer-centric world, so gaining a comprehensive view of your audience is essential for effective targeting.

This podcast covers data integration in markeing, data silos, and 3 key benefits of usilising data integration for marketers. 

So, what are you waiting for? Have a listen right now!




If you liked this podcast, then you can subscribe for free via any podcast app or on Spotify. Feel free to share with a friend if you feel they might enjoy it! And don’t forget, you can find other resources like guides, videos, blogs and infographics over on our website at www.hurree.co.

Thanks for listening!

In this episode of The Marketing Slice by Hurree, we team up with Aeroleads - the email specialists, to bring you a beginner’s guide to building a profitable email list. 

As a marketer, using email in your marketing strategy can be one of the most effective ways to reach your audience. However, in order to implement an email marketing strategy, you first need to build up a strong email list. To do this you will need to capture the email information of your target audience. 

To build a profitable email list, you should have a clearly defined idea of who your target audience is and therefore who you will need to add to these lists to benefit your marketing strategy and your brand.

In this podcast, we will discuss 5 key areas that you will need to master in order to build a successful email list. 

Landing pages

Landing pages are the first point of contact between your brand and a new lead. Building a secure website, that is SEO-optimised and mobile-first is crucial to hosting your lead-generation forms.

Social Media

Connecting with prospects through your personal social profile gives your brand added social proof and authenticity; it lets leads know who you are and that you’re trustworthy.

Automation 

Automated tools like AeroLeads, can help you to extract the business’ email IDs and the contact information of prospects in bulk. 

Email Scheduling

Scheduling email workflows that are triggered based on user actions, such as a new sign up, can ensure that every user receives the same treatment no matter when they enter your lists. 

Offers & Discounts

Offering a free trial period can be a great way to whet their appetites, and during this time you can send updates about your brand and the service you provide. 

If you liked this podcast then you can subscribe for free via any podcast app or on Spotify. Feel free to share with a friend if you feel they might enjoy it! And don’t forget, you can find other resources like guides, videos, blogs and infographics over on our website at www.hurree.co. Thanks for listening! 

There are few things more important for business success than having positive brand-customer relationships. In order for your business to prosper in the modern world, your marketing and overall communications need to be personalised, relevant, and valuable to your customers and prospects.

Multichannel marketing can ensure that you achieve just this. 

95% of marketers agree that a targeted multichannel strategy is important for their organisation. However, only 73% have a multichannel strategy in place.

This podcast discusses how to create better relationships with your customers through multichannel marketing. It takes you through what multichannel marketing is, how it can benefit your business and explains 3 key points that will help you to create a successful multichannel strategy.

If you haven't already, read the full article here:
How to Create Better Relationships with Your Customers: Multichannel Marketing

If you liked this podcast, then you can subscribe for free via any podcast app or on Spotify. Feel free to share with a friend if you feel they might enjoy it! And don’t forget, you can find other resources like guides, videos, blogs and infographics over on our website at www.hurree.co.

Thanks for listening!

Food retail is an incredibly competitive market. You know the drill; you wander into a supermarket and are instantly bombarded with a huge array of brands, offerings and in-your-face promotions.

That's because consumers today require choice; perfectly personalised products that cater to their different and varied needs. 

People are unique; their wants, needs, preferences, lifestyle choices and living situations all vary greatly and therefore require products that suit each specification. 

For brands and food retailers, that's where market segmentation comes in. 

Market segmentation has always been apparent in the trade and commerce industries, but as markets have expanded and demand has increased, companies, products and services have grown en masse to a point where nearly every market is saturated. 

To combat this and remain visible in a rapidly growing environment, brands both big and small must consciously implement market segmentation in their strategies in order to survive and, hopefully, thrive.

This podcast discusses market segmentation in the food industry, delves into what segmentation is, how and why it’s used in the food retail industry and explores 8 common factors that affect consumer behaviour within this industry:  

1. Price
2. Habits
3. Efficiency
4. Cohabitation
5. Brand Loyalty
6. Health-consciousness
7. Luxuriousness
8. Responsibility

Additionally, this podcast will teach you 5 necessary points that food retailers need to utilise in order to create a streamlined omnichannel experience and how to action them:

1. Analyse the end-to-end experience
   Regularly look at your consumer data and assess each touchpoint and pain point they experience.
   
   
2. Utilise the ‘home-store’ approach
   Make sure your website or app has all of the same products, branding and general amenities that customers could find in-store.
   
   
3. Make the physical-digital
   Consumers today are aware of the improved efficiency that digital has to offer; make a point to transform the historically physical elements into digital ones - this means loyalty programmes, coupons, price comparisons and more.
   
   
4. Focus on seamless mobility
   Provide options like predicted suggestions, filters and breadcrumbs so that your customers' shopping experience is simple and seamless.
   
   
5. Be flexible
   One of the primary reasons consumers shop online is convenience; make sure that your options aren't rigid and that you can cater to your customers around the clock. 

There are also plenty of handy facts and statistics from industry experts to keep you in the know. 

If you haven't already, you can download your very own free digital copy of the guide right here:

Market Segmentation in the Food Industry

If you liked this podcast, then you can subscribe for free via any podcast app or on Spotify. Feel free to share with a friend if you feel they might enjoy it! And don’t forget, you can find other resources like guides, videos, blogs and infographics over on our website at www.hurree.co. 

Thanks for listening! 

Cleaning up your CRM data can seem like a daunting task, especially if it’s been a little while since you’ve entered that realm. But regularly analysing your data and managing your contacts is super important in order for you to operate efficiently and retain the leads that offer you value.

So don’t look back now -- the fact that you’re reading this means you’re ready to put on those rubber gloves and begin scrubbing. And you can give yourself a pat on the back for coming to the right place to get started.

We’re going to keep things simple. There are 3 primary elements that you need to focus on and 3 key steps that you need to take in order to keep your CRM up to date and fully-functioning. 

Having an unorganised or outdated CRM can disadvantage your business in so many ways - it increases your risk of failing to contact your target audience or an important lead correctly (or at all), it can damage your brand reputation, you can lose loyal customers if your CX is poor, it can waste your budget by holding onto and, therefore, paying for contacts who are clearly uninterested, and can be a huge waste of your employees’ time. 

The good news is that these mistakes are easily avoidable. You can offer great customer experiences if you’re contacting the right people, in the right way, at the right time, in the right place, and for the right reasons. 

By keeping your CRM clean and up-to-date, your team will run more efficiently and you will be able to carefully nurture the leads that really matter.

If you haven't already, read the full article here:
https://blog.hurree.co/blog/cleaning-your-crm-data

If you liked this podcast, then you can subscribe for free via any podcast app or on Spotify. Feel free to share with a friend if you feel they might enjoy it! And don’t forget, you can find other resources like guides, videos, blogs and infographics over on our website at www.hurree.co. 

Thanks for listening! 

In this episode of The Marketing Slice podcast, Dominique will be discussing how you can get started with remarketing ads. We will look at what remarketing is, its relationship with retargeting and how you can use two of the most popular platforms to see results.

What is Remarketing?

Remarketing is a promotional technique that aims to re-engage users who have shown an interest in your products or services. 

With remarketing you can serve highly personalised content to users through external channels, driving them back to your platform and toward the point of conversion.

We like to think of remarketing as a form of market segmentation; segment your traffic into lists of users who have taken specific actions, such as cart-abandonment, then, you can focus on re-engaging them by offering the right content, in the right place, and at the right time.

Is remarketing the same as retargeting? 

These terms are often used interchangeably, and there’s a reason for that. Remarketing and retargeting are fundamentally the same thing. Remarketing is the umbrella term for a practice that includes several key tactics; retargeting refers to one of the tactics within the remarketing umbrella, specifically, paid digital ads.

Take a look at the handy diagram in our blog to visualise this concept fully. 

How do remarketing ads work?

• List-based remarketing: A collection of contact data that has been voluntarily relinquished by your customer. 
• Pixel-based remarketing: Pixel-based remarketing is an unobtrusive method of collecting user data. Installing a pixel on your website allows you to subtly collect user data.  

If you liked this podcast then you can subscribe for free via any podcast app or on Spotify. Feel free to share with a friend if you feel they might enjoy it! And don’t forget, you can find other resources like guides, videos, blogs and infographics over on our website at www.hurree.co. Thanks for listening! 

In this podcast, we discuss the 8 key steps for becoming a data-driven marketer. 

With such a huge variety of data-collecting tools, available at our disposal, there is simply no excuse for not being a data-driven marketer in 2020. These tools are there to help us make more strategic marketing decisions based on data-backed research and customer information. 

Creating a marketing strategy that is backed up by data results in the following:

• The ability to create highly personalised, targeted campaigns
• More consistent messaging
• Concrete evidence on what’s working, and what’s not
• Improved audience segmentation
• Getting to know your customers (even before they’ve made a purchase)
• Improved product development
• Providing an enhanced customer experience
• Increased opportunities for cross-selling and up-selling

Listen now to discover the 8 key steps you need to take to start reaping these benefits.

Enjoyed this podcast? Why not subscribe for free via any podcast app or on Spotify? Feel free to share with a friend if you feel they might enjoy it! And don’t forget, you can find other resources like guides, videos, blogs and infographics over on our website at www.hurree.co. 

Thanks for listening!